Blog
So You’d Like to Launch an Augmented Reality Campaign in 2020? Here's What You Need to Consider!
It's vital to think through your objectives prior to planning any new project, and an AR project is no different. Augmented Reality has a lot to offer any industry. It can open up an entirely new approach to engage with potential customers, and it can be used across the entire purchase funnel from brand awareness - from consideration to incremental sale.
The basics of Augmented Reality – Interview with an AR expert
What is Augmented Reality? What's the difference between Augmented Reality and Virtual Reality? How do you ensure the digital additions spatially register with the real world, in real-time? How does mobile AR work? What type of professionals are needed to create an AR app? Learn more about the basics of INDE from Norbert Kovacs, INDE's CTO.
The Last Three Northern White Rhinos Brought to Life in Augmented Reality
As an Augmented Reality company, INDE creates products and experiences that inspire, entertain, inform and educate — next-generation platforms that change the way people interact with digital content. Since 2011 we have launched large-screen and mobile AR systems in over 40 countries, for the world’s leading entertainment and education brands.
One 3D character, 5 ways to play and learn in Augmented Reality – Meet UCF
Since 2016 we have been quietly following our Unified Content Framework (UCF) Strategy. This allows us to build one 3D model and then deploy it across all of our product range. One 3D model can live within BroadcastAR (augmented reality for big screens), MobileAR (iOS/Android), HeroMirror (augmented reality vending machine, yep!), LiveAvatar (live control of 3D characters).
As an Augmented Reality company, we know ARKit will be huge – here's why
The real impact of Apple's ARKit remains to be seen, but as you can tell by the number of new Augmented Reality demos and samples out there, it has already grabbed the attention of many. As ever, the quantity does not always equal quality but in this case, it’s a huge step forward that developers all around the world are giving it a try, and sharing results.
T-Rex Revealed: The story from a different perspective
When we were tasked to create an “invisible” exhibition themed around recent scientific findings on dinosaurs and T-Rexes in particular, we were excited to work on an educational application that teaches kids about these fascinating creatures in a visual way. We were prepared to work on a large scale but fundamentally simple Augmented Reality application that uses target images to position the content and track the space to keep the content in place.
Broadcast Augmented Reality 2: The live experience
When we were creating the first BroadcastAR experience way back in 2011, we aimed for an application that provides a great interactive experience to the audience with no barrier to entry. The key was to have immersive, close to photorealistic content that allows the viewer to forget about what is really going on in the background.
Why Use AR?: The Top 3 Misconceptions About Augmented Reality
Let's be honest, Augmented Reality still hasn’t earned the respect it undoubtedly deserves. A lot of this is simply down to the fact that it hasn't hit the mainstream yet but a little is also due to lack of understanding and a lack of education by providers like us to help dispel some myths.
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!