How to Run an Instagram AR Filter Campaign

How to Run an Instagram AR Filter Campaign

Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop a strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.  

4 inspiring Augmented Reality installation that disrupted the sport industry

4 inspiring Augmented Reality installation that disrupted the sport industry

Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media.

4 Ways AR is Transforming the Workplace

4 Ways AR is Transforming the Workplace

Augmented reality (AR) is the layering of digital information and objects over our view of the real world. This technology is changing many industries and enabling people to do their jobs with increased efficiency.

How is AR Changing the Sports Industry?

How is AR Changing the Sports Industry?

Augmented reality is disrupting sport in a number of different ways. The use of it isn’t new, however recent developments have taken immersive experiences to different levels; bringing fans into the game.

6 Great Examples of Zoos Using Augmented Reality

6 Great Examples of Zoos Using Augmented Reality

Augmented Reality technology does not hold a magic bullet in terms of triggering interest in young people, and protecting zoos and aquariums from ever-growing competition. On the other hand, these organisations…