HeroMirror AI
Step Inside Your Brand.
Your World. Instantly.
HeroMirror AI goes far beyond the AR photo booth format the world already knows. It photorealistically places any audience member inside any branded environment, outfit, or role, with VFX-grade output rendered in under a second. No production backlog. No creative constraints. Just instant, shareable transformation at scale.
Two products.
One proven platform.
The Platform
HeroMirror AI
Builds on HeroMirror's proven hardware and data infrastructure, adding a generative AI engine that answers a different challenge: any creative scenario — a fan in a Formula 1 pit suit, an attendee inside a campaign world, a shopper in next season's collection — rendered photorealistically, from a brief alone.
Premium AI Layer
| Photorealistic AI output
| No pre-production required
| Infinite creative scenarios
| First-party data capture
HeroMirror
The gold standard for live AR fan engagement since 2015. Interactive augmented reality kiosks that integrate filmed talent, volumetric characters, and licensed IP — live, in real time, for audiences of all ages. Deployed at the Super Bowl, Premier League stadiums, Disney, and major brand events globally
Standard
| Filmed & animated talent
| Live character interaction
| IP integration
| Plug-and-play kiosk
~87%
AVERAGE OPENING RATE
95–97%
EMAIL DELIVERY RATE
50+
COUNTRIES DEPLOYED
24/7
GLOBAL SUPPORT
Three moments.
One transformation.
The Experience
I
ATTRACT
A visual spectacle that stops foot traffic. The AR mirror activates — drawing audiences in with the promise of something they have never seen before. The world you’ve build for them in real time.
II
TRANSFORM
The AI renders the audience member inside your brand's world in under a second. Photorealistic. Impossible to replicate with any other format. This is the moment your customers want.
III
CAPTURE
A visual spectacle that stops foot traffic. The AR mirror activates — drawing audiences in with the promise of something they have never seen before. A world, built in real time, for them.
Every ambitious activation used to come with a production ceiling. Filming talent requires scheduling, travel, and weeks in post. 3D character builds require animation pipelines and specialist teams. HeroMirror AI removes that ceiling — without replacing what made the original powerful. Filmed-talent and IP-rich activations remain the benchmark for character-driven experiences. HeroMirror AI is the answer when the brief needs to move faster than production allows.
The Opportunity
Great activations
shouldn't wait for production.
| TRADITIONAL AR ACTIVATION
Weeks of pre-production: filmed talent, 3D asset pipelines, custom animation
One fixed creative scenario per campaign — constrained by what was built
High cost-per-creative-update — each new scenario requires a new production cycle
| HERO MIRROR AI
Infinite photorealistic scenarios from a creative brief. No production ceiling.
One platform.
Every industry. Every objective.
Built For
Industry
Sports & Live Events
Turn matchday into a media moment. Drop fans inside the kit, the pitch, the locker room — creating shareable content that extends the event far beyond the final whistle.
→ Branded sponsor data capture at the point of engagement
→ Dwell time, demographic and emotional response analytics
→ Proven at Super Bowl, Premier League, and major league venues
For Fan Engagement Directors & Sponsorship Teams
Industry
Brand Activations & Experiential
Launch campaigns that generate their own media. Place audiences inside the world of your brand — your car, your fragrance, your film — and let them become the content.
→ 87% average open rate on content delivered post-activation
→ Infinite creative scenarios without a production restart
→ Social-native shareable output — audiences extend your reach
For Creative Directors & Global Campaign Teams
Industry
Entertainment & IP
Expand your IP integration. Deploy new creative scenarios around existing characters rapidly — expanding the activation calendar without expanding the production budget.
→ Filmed talent and animated characters — both supported
→ Rapid deployment of new scenarios from existing IP assets
→ 24/7 staffless operation at any venue globally
For Licensing & Partnership Teams
Industry
Augmented Reality Marketing
For brands investing in augmented reality experiences, AR smart mirror activations, and interactive photo mirror installations that need to prove measurable ROI to stakeholders.
→ First-party data: email, age, gender, and more
→ Outperforms traditional media on content open rate (87% vs 1–3%)
→ Premium Managed Analytics Reports — concierge insight delivery
For Brand Managers & Marketing Leads
AR engagement vs.
traditional media.
Performance Data
| Metric | HeroMirror AI | Social Media | Email Marketing |
|---|---|---|---|
| Content open rate Audience engagement with brand content delivered post-activation | ~87% Best in class | 1–3% Avg. feed engagement | 20–25% Avg. open rate |
| Email delivery rate Reliability of content reaching the audience inbox | 95–97% Best in class | — No email capture | 85–90% Industry average |
| First-party data ownership Brand owns 100% of audience data captured | ✓ | ✗ | ✓ |
| Audience analytics captured Depth of insight available from a single interaction |
Email
Age
Gender
Emotion
|
Aggregated only
|
Opens
Clicks
|
| Content lifespan How long branded content remains active and shareable | Permanent Saved in personal inbox | Hours Algorithm-dependent | Days Until deleted |
| Global deployment Consistency of experience across markets and territories | 50+ countries Same hardware & support | Variable Platform restrictions apply | Variable Deliverability varies by market |
Proven infrastructure.
Next-gen intelligence. End-to-end.
Technical Model
Sports & Live Events
→ End-to-end hardware engineering, production, and installation — one partner, globally
→ 24/7 support infrastructure across 50+ countries
→ Permanent, semi-permanent, and pop-up deployment capability
→ Site-readiness surveys and technical certification included
→ No third-party hardware dependencies — full INDE ownership of the stack
INDE platform backbone
HeroMirror AI engine
→ Photorealistic generative AI — VFX-grade output in seconds
→ Infinite creative flexibility — any scenario from a brief, no production cycle
→ Proprietary data capture: email, age, gender, emotional response in real time
→ Managed Analytics Reports — concierge-grade insight delivery to brand teams
→ RFID, POS, and CRM integration-ready
Premium AI Processing Layer
