4 inspiring Augmented Reality installation that disrupted the sport industry

Passive consumption of a particular match or game is fading into the past. Today, the spectators are as involved as the players, that's where out-of-the-box marketing campaigns come into the picture. Augmented Reality offers authentic, high quality and scalable experiences that lets fans meeting their heroes and share your message for you on social media.

Learn how some of the biggest names in the sports industry has already benefited from AR and get inspired by them! 👇

INDE's AR technology featured at Adidas Tango League events worldwide

Last summer, INDE launched a custom large-screen AR experience Los Angeles that let Tango League participants impress (or disappoint) Marcelo Vieira with their football skills. The picture - and the entire performance - has been automatically captured by our system, and could be shared instantly. It has been an authentic, high quality and scalable AR experience - nothing proves this better, that the fact that it has been deployed at multiple locations worldwide after the first event!

Pizza Hut launched an interactive AR fan experience for Super Bowl

An interactive Augmented Reality experience INDE has custom-developed for Pizza Hut – featuring Antonio Brown and JuJu Smith-Schuster – allowed NFL fans to meet and dance with the Pittsburgh Steelers wide receiver duo at Super Bowl. The large-screen AR installation was part of the fan-centric campaign Pizza Hut – “Official Pizza Sponsor” of the NFL – introduced in the lead-up to the new season. Later fans could meet their idol at the NFL Draft too.

Arsenal’s AR experience gets athletes checking their fans’ football skills

What if you could show your best tricks to the biggest football stars? We bet you wouldn't miss the chance to take a selfie or two... Well, if you visit Arsenal F.C's rebranded flagship store and our AR-powered skills area, you can have your tricks rated by none other than Mesut Özil, Ainsley Maitland-Niles and Alex Iwobi, then you can share the encounter instantly.

The athletes were captured in a special environment in order to have a realistic encounter with them. "Since the past year, our BroadcastAR interactive product allows us to mix green screen capture techniques with a videogame approach to link behaviours into our characters, in this specific project some of the Arsenal’s best players to offer a memorable interactive experience to their fans” - explained Xava Fragoso, INDE’s CDO.

Social media face filters are making everything better - including cheering!

AR lenses and filters can place superfans in the centre of their team narrative, while they offer an authentic way to share sponsor messages as well. Step up your social media game and bring your brand assets to life and engage with your fans like never before. Still hesitant whether AR filters would resonate with your fans? Not sure which social platform would be right for you? Get in touch with us!

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