Viewing entries tagged
AR face filters

The Brief History of Social Media AR Filters

Comment

The Brief History of Social Media AR Filters

"Camera marketing" is clearly one of the next waves of digital marketing. It seems like the success of social media AR happened overnight, but the technology has been around for quite a while now. Let’s give you a brief overview of the evolution of AR face filters!

Comment

How to Run an Instagram AR Filter Campaign

How to Run an Instagram AR Filter Campaign

Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop a strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.