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AR Mirrors for Retail and Brand Activations

An AR mirror is a life-size interactive display that overlays digital content onto a user's live reflection in real time. The format has been used for fan experiences at major sporting venues, branded activations at events, cruise ships, and permanent museum installations—each built around a different audience and objective.

At INDE, we deploy AR mirror technology for clients including Visa, Celebrity Cruises, and Madame Tussauds, with activations ranging from Olympic fan zones to gamified exhibits at Graceland.

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What an AR Mirror Does for Your Brand

An augmented reality mirror does what a standard display cannot—it places the branded IP with the person standing in front of it. Digital content composites directly onto a user's live reflection in real time, whether that's licensed sports IP, entertainment characters, or branded graphics. Every interaction captures user contact details and delivers engagement metrics across all units, giving brands a measurable activation with built-in shareability.

Explore our AR mirror photo booth experiences—activations have run at scale for brands including Visa, Celebrity Cruises, and Madame Tussauds.

AR Mirror Products for Every Activation Format

INDE builds AR mirror technology across five product lines, covering everything from kiosk-sized fan experiences to large-screen cinematic installations and mobile AR. Each product is built for a specific activation format and audience:

HeroMirror: A life-size AR mirror kiosk that composites users with licensed IP—sports teams, entertainment characters, film, and music—used for fan experiences at stadiums, cruise ships, theme parks, and major events.

Vyu AI Try-On Mirror: A virtual fitting mirror powered by advanced AR mirror technology and computer vision that lets shoppers visualize full outfits on their live reflection, built for fashion retail, pop-ups, and experiential activations.

BroadcastAR: A large-screen, cinematic AR experience for events, venues, museums, and brand activations—available as a standalone installation or as an interactive experience.

MobileAR: App-based and WebAR experiences on iOS and Android that put AR in the hands of fans and shoppers at any touchpoint outside a fixed installation.

Off-the-Shelf Content: Pre-built licensed content packages for BroadcastAR—dinosaur, ocean, Arctic, and more—that can be installed without custom development.

Learn the difference between virtual fitting rooms and AR mirrors to find the right format for your next activation.

 
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HeroMirror Activations: Events, Venues, and Brand Campaigns

INDE has deployed HeroMirror across stadiums, cruise ships, museums, and brand campaigns, with activations spanning some of the largest events and venues in the country. Here's a selection of our work:

Visa Tokyo Olympics: HeroMirror delivered a branded fan experience tied to Visa's Olympic sponsorship, giving fans AR encounters with Team USA athletes and shareable content at scale.

Madame Tussauds Washington: HeroMirror runs as a permanent installation at the museum, giving visitors a gamified AR experience with the likeness of Alexander Hamilton.

Celebrity Cruises: HeroMirror gave passengers aboard a Celebrity Cruises expedition a branded AR photo experience with Captain Kate McCue, instantly shareable via email.

New York Red Bulls: HeroMirror operates as a permanent fan engagement installation at Red Bull Arena, where fans create and share AR experiences with player likenesses directly from the kiosk.

Elvis Graceland: Four HeroMirror kiosks give visitors a shareable AR photo experience with six different era-specific versions of Elvis, selected through an on-site personality quiz.

Build an AR Mirror Activation With INDE

INDE has designed and installed AR mirror experiences across more than 50 countries for brands in fashion, retail, sports, entertainment, and live events. HeroMirror and Vyu AI Try-On Mirror are available for permanent installs, touring activations, and pop-up engagements—with INDE handling content development, hardware, and installation in-house. Speak with the team to get a quote today.

Client Testimonials

"There was so much buzz around INDE's work, I knew that we had to develop an experience that could not only work as a stand-alone system, but pair well with our photography exhibitions. Air, Land, and Sea really brings National Geographic to life, allowing the public to experience our brand in a whole new way."

—Abigail Bysshe, Director, Museum Partnerships, National Geographic

Frequently Asked Questions


  • An AR mirror is a life-size interactive display that composites digital content—garments, branded graphics, or licensed IP—onto a user's live reflection in real time. Unlike a standard digital display, it responds to the person standing in front of it, producing a branded, shareable moment from every interaction.

  • Retail AR mirrors use computer vision and generative AI to let shoppers visualize full outfits on themselves, replacing the guesswork of size charts and product images with an accurate, interactive experience. Every session captures user contact details and delivers engagement metrics in real time.

  • AR mirrors run across stadiums, museums, cruise ships, brand campaigns, and so much more. HeroMirror from INDE has been activated at Visa's Tokyo Olympics sponsorship, Madame Tussauds Washington, Celebrity Cruises, and the Elvis Graceland complex. Each installation produces branded, shareable content and captures user contact details for post-activation follow-up.