PROJECTS/

“The Incredible Quiz” with Alexander Hamilton

HeroMirror Augmented Reality Experience for Madame Tussauds

 
 

Overview

This kiosk-sized installation at Madame Tussauds, featuring the first US treasury secretary, Alexander Hamilton, is an interactive AR experience that is truly nothing short of “incredible.” Custom-developed here at INDE, “The Incredible Quiz” not only offers a one-of-a-kind photo opportunity with the historical heavyweight, but also includes a gamified interaction.

This permanent INDE HeroMirror installation can be found next to famous traditional wax figures of the other Founding Fathers at Madame Tussauds in Washington.

 
 
 
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HeroMirror has proven to be effective, when it comes to engaging and and entertaining large audiences, however this is our very first kiosk-sized experience that isn't only offer a unique photo opportunity, but also has a gamification element in it. The permanent AR installation takes place next to the traditional wax figures of the other forefathers in Madame Tussauds Washington.
 

The challenge

The success of an AR experience relies heavily on interactivity, making an easy-to-use interface essential. Common solutions typically rely on extraneous hardware such as Kinect or Real Sense, adding unnecessary expenses. 

The INDE team conceived and developed real-time gesture control that hinges on deep learning, using nothing more than a conventional camera with no depth-sensing ability.

 

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User
Experience

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The experience is motion sensor-activated, prompting the lifelike three-dimensional likeness of Alexander Hamilton to quiz the user, testing their historical knowledge with multiple-choice questions in classic “game show” style. 


Since the experience is powered by gesture control, users can select an answer simply by lifting a left or right arm.

At the culmination of the experience, Alexander Hamilton provides the user with their final score, and a prize! Users are prompted to take a digital picture with the legendary statesman, which can be printed or shared via email.

 

Design

 
 
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Services

 

📝 Concept & Design

We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.

💻 Content & VFX

As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.

🎬 Global Content Production

Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.

⚙️ Hardware Design

Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.

🌎 Global Installation and Support

For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.