Sports Fans Engage with Visa's Olympic HeroMirror AR Experience

Visa Brings Olympic Spirit to its Contactless Payments Showcase

Fact Sheet

Client

Visa and Team USA

A black and white cartoon depiction of a lamp, resemble a classic desk lamp with an adjustable arm and a shade.

Location

Tokyo, Japan; New York, U.S.

Cartoon-style image of a dog, with a speech bubble.

AR Setup

HeroMirror Augmented
Reality Kiosks by INDE

Line drawing of a digital advertising kiosk or display stand with a screen and a base.
Four athletes standing in front of digital displays with their names, sports, flags, and icons representing their sports. From left to right: Dame Valerie Adams (Athletics, New Zealand), Simone Biles (Gymnastics, USA), Alison Cerutti (Beach Volleyball, Brazil), Marcin Dzienski (Sport Climbing, Poland).
A large black and white skull with a long, beak-like nose and hollow eye sockets, set against a plain background.

Featured Athletes

Four athletes in white sportswear, each representing a different sport and country, with flags and sport icons beside them. From left to right: Mariana Pajon (Colombian BMX Racing), Teresa Perales (Spanish Paralympic Swimming), Megan Rapinoe (American Football), Ayumu Saito (Japanese Fencing & Modern Pentathlon).
Image of four athletes from Japan and the USA, each in white sportswear, with their names, sports, flags, and icons of their sports.
Olympic athletes Daiya Seto and Monika Seryu in white sportswear with Japanese flags, and two mascots Miritowa and Someity, against a blue background.

Using an Olympics Sponsorship to Engage Fans and Demonstrate Contactless Payments:

With a groundbreaking fan experience that leverages Visa’s Tokyo Olympics sponsorship, INDE helped Visa showcase Visa's contactless technology using Augmented Reality. Using INDE's HeroMirror the INDE team created an immersive encounter with a number of Visa-sponsored Olympic athletes and the Olympic mascots.

More than just a visual and interactive treat, the Visa-branded HeroMirror was equipped with a contactless card reader that was specifically designed to work with Visa's cards. This feature educated fans about the convenience and benefits of "tap to pay", whilst the unique blend of entertainment and education established strengthened Visa's engagement with its target audience.

The HeroMirror units gave fans a dazzling opportunity to "meet" and engage with Olympic stars through a simple and engaging interactive journey, providing a unique digital give-away. The seamless integration of Visa's branding and payment technology ensured that before diving into the AR encounter, users were prompted to tap their Visa card.

Visa's strategic decision to marry consumer experience with their payment technology during such a pivotal sporting event not only emphasised their innovative approach but also spotlighted the capabilities of AR in shaping the future of brand and fan interactions.

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Impact

People taking a photo in front of a digital kiosk displaying a picture of a group of smiling people, with the Tokyo 2020 Olympics branding and sponsors logos at the bottom.

1

Merged fan experience with Visa's "tap to pay" technology.

2

Unique interactions with top Olympic athletes.

3

Integrated contactless card reader promoting Visa's contactless payment system.

Two women are interacting with a large digital display that shows three people taking a selfie. The display features a colorful background, and there are people and tables in the background of the setting.
People taking photos at an event with a sign promoting the Tokyo 2020 Olympics, featuring athletes and logos, and a digital photo kiosk.

4

Memorable AR encounters captured and easily shareable on social media.

5

Pioneering AR approach to fan engagement during the Tokyo Olympics.

People watching an interactive display at the Tokyo 2020 Olympics promotion site outside a commercial building.

Experience

A woman in a denim jumpsuit flexing her arm muscles in front of a large photo display at an outdoor event, with modern buildings and a few other people in the background, promoting the 2020 Tokyo Paralympic Games and Visa sponsorship.

Once activated, fans found themselves side by side with their sports heroes, capturing once-in-a-lifetime moments. INDE’s system ensured each moment was captured in high-definition photo and video formats, making it instantly shareable through social media, and email.

The Visa-branded HeroMirror AR experience allowed fans an unprecedented opportunity to engage with top Olympic athletes in an interactive and immersive manner. Beyond the roster of star athletes, fans also had the delightful surprise of encountering the official mascots of the Olympics, adding a touch of whimsy and further solidifying the connection to the Games.

Central to the overall experience was the inclusion of Paralympic athletes, showcasing Visa's commitment to inclusivity and celebrating diversity in sports. This thoughtful addition not only elevated the overall user experience but also sent a strong message about the importance of recognizing and celebrating all forms of athletic prowess and achievements

A behind-the-scenes view of a photo shoot or video recording with a green screen backdrop in a large indoor facility. A woman in casual attire is posing on the green screen, while a man and a woman in professional attire are filming and directing the scene. Multiple studio lights and filming equipment are visible.

The Visa-branded HeroMirror AR experience allowed fans an unprecedented opportunity to engage with top Olympic athletes in an interactive and immersive manner. Beyond the roster of star athletes, fans also had the delightful surprise of encountering the official mascots of the Olympics, adding a touch of whimsy and further solidifying the connection to the Games.

Central to the overall experience was the inclusion of Paralympic athletes, showcasing Visa's commitment to inclusivity and celebrating diversity in sports. This thoughtful addition not only elevated the overall user experience but also sent a strong message about the importance of recognizing and celebrating all forms of athletic prowess and achievements

People watching a 3D digital display showing Olympic sports outside a store on a city street. The display promotes the Tokyo 2020 Olympics with VISA branding.

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Deliverables

  • (Hardware / AR Software) in select Olympic locations

  • Custom Branded with featured athletes

  • Delivered via online dashboard

🤸 INDE 🤸

VISA Tokyo2020

🤸 INDE 🤸 VISA Tokyo2020