Multiple ECE Shopping Centres to Host INDE’S Award-Winning Augmented Reality System
Following the success of the large-screen AR installation at Adigeo shopping centre in Verona, Italy in 2018, INDE’s BroadcastAR experience will now be appearing in three other ECE malls across Europe in 2019.
At Adigeo, shoppers were taken on a breathtaking journey to the freezing Arctic wilds with ”Arctic Explorer”, an Augmented Reality experience INDE originally developed for the BBC, getting viewers up-close and personal with orcas, polar bears, penguins and seals.
The BroadcastAR Augmented Reality installation at Adigeo, Verona
The first location of the 2019 ECE “Augmented Reality tour” is Thier-Galerie Dortmund – the AR installation, launched in February, features two breathtaking content packages called “Air, Land & Sea” and “Ocean Adventure”, placing shoppers up against some of the most iconic wild animals – in life-sized, photo-realistic 3D – from across the planet.
The following locations will be Holsten-Galerie in Neumunster in May, and La Cartiera in Pompei in June, with further shopping centres showing interest in INDE’s award-winning AR system.
“When we realised the power of augmented reality back in 2010 there was still a huge distance to travel to allow an app-free experience everyone could enjoy. BroadcastAR was built to bridge that gap and allow collective experience with any action on part of the visitor. It still evolves today to bring engagement and information to people from Guatemala to Singapore,” said Alex Poulson, INDE’s CEO.
Hamburg-based ECE has been developing, building, leasing out, and managing large commercial properties since 1965. The company is a European market leader in the field of inner-city shopping centers, with approx. 200 malls managed in 12 countries.
One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.
As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.
Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.