Blog
4 Times When Augmented Reality Played a Role in Wildlife Conservation
Digitally “resurrecting” certain animal species or keeping extinct ones in digital form for future generations has always been near and dear to our hearts at INDE. We firmly believe that immersive technologies such as Augmented Reality can raise awareness of critically endangered species by providing them with a layer of interactivity, which generates recollection.
7 Killer Use Cases of Augmented Reality
Since 2011 we have developed location-based and mobile Augmented Reality products and experiences in over 40 countries, for the world’s leading entertainment and education brands. Below are some of the greatest examples of how they utilised AR to revolutionise the way they engage, educate and entertain their audiences.
Augmented Reality App Allows Children to Build Healthy Cities at the DoSeum
The Doseum: CityLab, a mobile AR application developed by INDE, is a game intended for children to discover the possibilities of creating healthy and balanced cities, as part of their interactive adventures at the DoSeum, San Antonio's Museum for Kids. The app uses Augmented Reality to create a unique 3D tabletop game that sparks kids' imagination and creativity in a fun and engaging way.
Augmented Reality and Education
What would be your answer if someone asked you when you first experienced 'augmented reality’? You definitely shouldn't say you never did. If you’ve ever watched a live telecast of election vote counting, any sport that has the scorecard embedded on the screen, or some other similar exercise that displays the latest details in the corner of the screen, you have enjoyed some form of augmented reality.
3D Animals in Aquariums? Sooner Rather Than Later, Please – Here’s Why
Look, we are not trying to say that AR and VR experiences are the magic bullet, single-handedly revolutionising the Aquarium Industry, protecting your organisation from ever-growing competition. It’s obvious that most Aquariums are wonderful institutions educating past, current and future generations since 1853, treating and protecting animals as closest family members.
Next-Generation Edutainment with Augmented Reality
As a parent of a 5 year old I’m more than engaged in the ongoing conversation about all aspects of education as he approaches school age. This includes considering the role of technology in their education.
3 Reasons why Museums Should NOT Hesitate to Implement Augmented Reality
One of the main challenges museums around the world are facing is maintaining – let alone increasing – attendance numbers and engagement. This, in part, is due to the fact that younger audiences are more and more difficult to attract and keep engaged, at least by “traditional” exhibits.
We Saw the Future of Augmented Reality in a Field in 2011 and it Blew Our Minds
Technology. The empower of people, the future of all and most importantly the creator of hilarious entrepreneur folklore since the establishment of the computer. The stories that often accompany tech advances are usually too fantastical to take seriously.
Augmented Reality: Revolutionising Education
We all know that technology in education is now as essential as pencil and paper. Public schools in the United States now provide one computer for every five students, and it’s safe to assume that very soon, technology will take over from the traditional tools in helping children learn and collaborate with each other in classrooms.
21st century thinking (and beyond) in Education
INDE has a very challenging dual role – and arguably responsibility – in its marketplace, which it has in common with many who operate using “emerging” technology. It acts not only as a revenue-generating commercial operator, which of course it has to in order to stay alive, but also as an evangelist. Ensuring that we have time and capacity to act as effective evangelists is a constant battle with the practicalities of running a business.
Why it’s time for Museums to embrace the scary, glary For-Profit world of advertising
Over the past four years we have had the pleasure to work across a multitude of industries in some of the most amazing countries on earth. From schools in Mongolia to the biggest drinks brands via the greatest museums on all four corners of the planet it’s helped us to learn more about the interconnection or lack of between industries that should know more about each other.
T-Rex Revealed: The story from a different perspective
When we were tasked to create an “invisible” exhibition themed around recent scientific findings on dinosaurs and T-Rexes in particular, we were excited to work on an educational application that teaches kids about these fascinating creatures in a visual way. We were prepared to work on a large scale but fundamentally simple Augmented Reality application that uses target images to position the content and track the space to keep the content in place.
5 killer Augmented Reality features for Museums and Education
Museums, visitor centres, zoos, aquariums and education boards are now looking at augmented reality as a tool to educate and entertain the younger, app-wielding generation Y and beyond. To help those considering it all, we give you a short and sweet feature and benefit list for the next internal meeting when your colleague says they don’t “believe in technology”.
Augmented Reality in Zoos: 6 Reasons Why no one should fear digital animals in physical spaces
Technology, the disruptor of business models, the destroyer of tradition. And herein lies the problem with both the digital industry’s approach to the world, and those outside who see it as a terrifying monster hellbent on destroying everyone and everything in its path.
World Premiere: INDE's Air, Land and Sea AR Experience Arrives at the Toronto Zoo
INDE's Air, Land and Sea Augmented Reality (AR) experience, in collaboration with the National Geographic Society, will bring wild animals closer to visitors at the world famous Toronto Zoo. The new, permanent installation is expected to attract hundreds of thousands of people every year when it opens on June 27, 2015.
5 essentials to consider when creating mobile Augmented Reality applications
In one hit Apple entered the market for augmented reality working on existing mobile devices and it’s got a lot of people talking about the potential prior to wearable revolution. Smart phones are everywhere, in everyone’s pocket, and capable of generating rich AR experiences given the right set up. What is not to like?
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.