Next Generation Fan Experience
Using Augmented Reality to capture the attention of your fans offers a unique opportunity to spectacularly enhance in-stadium and digital engagement at the same time. Mixed Reality content provides the highest interactive experience-based throughput possible, making it the most effective live engagement tool available.
Mixed Reality screens and kiosks receive at least 95% higher engagement vs “traditional” platforms and deliver deep personal engagement, excitement, and a new world of connection. When building next-generation, exhilarating fan experiences, the wow factor has never been more important.
The possibilities are endless, but bear with us, here you will find 5 powerful examples of how tech can build on game-day experience, integrating television audiences, sponsors, fans on each side of the aisle, generating a great viral buzz around a beloved sports team.
Super Bowl Fan Zone
During Super Bowl LIV, INDE created an AR-powered fan experience for a key sponsor campaign in the Fan Zone. The experience featured top NFL players Lamar Jackson, Saquon Barkley, George Kittle and Christian McCaffrey.
Pizza Hut at Super Bowl
INDE developed a custom AR experience for Pizza Hut featuring Pittsburgh Steelers wide receivers Antonio Brown and JuJu Smith-Schuster, providing NFL fans the opportunity to participate in a “dance-off” with the superstar duo at Super Bowl LIII.
New York Red Bulls
The New York Red Bulls engaged INDE to create a powerful Augmented Reality “kiosk” experience. Enabling the Major League Soccer team to generate outstanding fan engagement in-stadium: creating, capturing, and sharing unique moments that feature Fans and Players, allowing them to celebrate together.
Adidas Tango League
A fully-interactive AR experience custom-developed by INDE for Adidas featuring Marcelo Vieira. The competitive experiences tempted soccer fans to try and impress the Real Madrid and Brasil star with their skills.
The Armoury & Adidas
This project for Adidas and Premier League team Arsenal featured superstars Mesut Özil, Ainsley Maitland-Niles, and Alex Iwobi, allowing soccer fans the chance to impress them with their skills.
Junior de Barranquilla
INDE's AR experience doesn't just empower Junior de Barranquilla fans to meet with their favourite players, but also allows them to spread the word about the Categoria Primera A finals.