Where Every Visitor
Becomes Mardi Gras Royalty
At the Mardi Gras Museum of Imperial Calcasieu, visitors do more than look at incredible costumes. They step into them.
Fact Sheet
Client
Mardi Gras Museum of Imperial Calcasieu
Locations
Lake Charles, Louisiana.
AR Setup
Vyu AI
Try-on Mirror by INDE
At the Mardi Gras Museum of Imperial Calcasieu, the costumes are larger than life: towering headdresses, ornate gowns, and details you only appreciate up close. With INDE’s Vyu AI Try-On Mirror, visitors don’t just admire the collection; they step into it and see themselves as part of the parade.
In a few seconds, guests go from museum visitor to Mardi Gras king or queen, with a photo-real image they can share instantly with friends and followers.
Experience
The Spark: “Can Everyone Wear the Costumes?”
The museum holds one of the world’s most impressive collections of Mardi Gras costumes, many of them fragile, hand-crafted, and irreplaceable. Letting thousands of visitors physically try them on simply isn’t an option.
The team wanted a new kind of interactive exhibit, something joyful, shareable, and inclusive, that would:
Let visitors “wear” the wildest headdresses and gowns without putting a single stitch at risk
Feel effortless and fun for all ages, not like wrestling with a delicate costume in front of a mirror
Turn a great museum moment into something that lives on in social feeds long after the visit
That’s where Vyu AI came in.
The Experience: One Tap, One Photo, Full Parade Mode
We designed the experience to be as simple and welcoming as possible. No instructions needed, just curiosity. Here’s how it feels from the visitor’s side:
They spot the Vyu AI Try-On Mirror, framed and lit like a hero attraction, and tap to begin.
The mirror counts them in and snaps a full-body photo as they strike their best Mardi Gras pose.
On screen, they choose from a curated set of over-the-top headdresses and gowns inspired by the museum’s collection.
A few seconds later, their image reappears, now fully dressed in a photo-real Mardi Gras look and dropped straight into the celebration.
They email the image to themselves and share it with friends, turning a museum visit into a story everyone sees.
For the visitor, it’s pure play. For the museum, it’s a signature interactive moment that keeps people talking and posting long after they leave.
Bring this kind of moment to your next activation.
Talk to us about an AI-powered photo booth or AR mirror experience for your next pop-up, fan zone, or retail launch
Human First, Powered by Vyu AI
The technology is there, but it never gets in the way of the experience. The magic is that it “just works.” Behind the scenes, Vyu AI uses:
Computer vision to understand pose and fit the costume naturally to each person
Generative AI to create a high-resolution, realistic image in seconds
A robust, public-space-ready mirror that can run all day with minimal staff attention
What matters to guests isn’t how it’s done, it’s that they recognize themselves, feel incredible in the costume, and want to show everyone. The tech is the invisible stagehand; the visitor is the star.
Why This Matters for Agencies, Brands, and Attractions
This installation shows how Vyu AI can transform any themed wardrobe, including fashion, sports, entertainment, characters, and uniforms, into an experience people line up for.
For agencies and brands, a Vyu AI Try-On Mirror can act as:
A crowd-pleasing anchor at pop-ups, fan zones, and live events
A branded AI “photo booth” that creates content people genuinely want to share
A reusable platform that can be reskinned for new campaigns, collections, or characters
The result is simple: more smiles on-site, more content online, and a stronger emotional connection to the place that made it happen.
Deliverables
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Seamless, user-friendly deployment..
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AR Software and Content.
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Custom Branded with featured baseball stars.
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Delivered via online dashboard
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