Visa's HeroMirror AR Kiosks Take Super Bowl LIV By Storm

Super Bowl Thrill with Contactless Payment in INDE's HeroMirror AR Experience

Fact Sheet

A black silhouettes of a person running on a treadmill.

Client

Visa

Super Bowl LIV

Icon of a location pin marker

Event

AR Setup

Line drawing of a full-length standing mirror with a rectangular reflective surface and a narrow frame.

HeroMirror Augmented
Reality Kiosks by INDE

Featured NFL Stars

A person holding a red umbrella outside during rainy weather
Four football players in team uniforms posing, with their names and team positions displayed vertically in blue text on a black background.

Touchdowns to Tap-to-Pay: AR Game-Changer at Super Bowl

Visa, the global leader in financial services, partnered with INDE to elevate the fan experience at Super Bowl LIV. We introduced an innovative AR mirror experience powered by HeroMirror, showcasing Visa’s “tap to pay” technology in the Super Bowl Fan Zone and across social media platforms.

Fans at the event engaged with top NFL players through the Visa-branded HeroMirrors. The AR experience brought them face-to-face with MVP Lamar Jackson, Saquon Barkley, George Kittle, and Christian McCaffrey, creating unforgettable moments with NFL icons.

The HeroMirror experience became a social media sensation, highlighted by Lamar Jackson's spontaneous participation, garnering over 1.5 million views, showcasing the power of AR in amplifying fan experiences.

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Impact

A woman at a public event demonstrating a jumping pose with a hula hoop around her waist, while a guide instructs her to "Jump in and strike a pose!" Several people in the background observe and take photos.

1

Merged fan experience with Visa's "tap to pay" technology.

2

Unique interactions with top NFL athletes.

3

3 days, 1.5 million views, 2,000+ shares.

People gathered in a registration area at an indoor event or convention, with displays, plants, and a digital screen showing a blue advertisement.
VISA promotional booth with digital screens, potted plants, and branded backdrops at an indoor event.

4

Integrated contactless card reader promoting Visa's payment system.

5

Memorable AR encounters captured and easily shareable on social media.

Person using a smartphone to interact with a vending machine or touchscreen kiosk.

6

Pioneering AR approach to fan engagement during Super Bowl LIV.

Experience

Promotional graphic featuring athletes George Kittle, Lamar Jackson, Saquon Barkley, and Christian McCaffrey, encouraging viewers to pick a player for a photo opportunity, with a large image of a football player in a red uniform and a message saying "Let's Go!" Volcano leaf design at the bottom and logo of VISA and Super Bowl LIV.

The experience included an integrated card reader exclusively for Visa’s contactless cards. This feature not only provided interactive entertainment but also educated fans on the ease and benefits of Visa's "tap to pay" system, enhancing consumer engagement and promoting contactless payment technology.

INDE’s HeroMirror captured these unique encounters in both video and photo formats. Fans could instantly share their experiences on social media or via email making every interaction a shareable, viral moment.

Group of four people at an indoor event, two women using a large touchscreen display and two people posing for a photo, with a blue and yellow backdrop featuring tropical leaves.
A woman with curly black hair standing inside a football stadium, with a group of people and security staff behind her. The woman is raising her arms, and there are white rings on the ground around her feet. The scene appears to be at an event or celebration.

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Deliverables

  • (Hardware / AR Software) in the Super Bowl Fan Zone.

  • Custom Branded with featured NFL Stars

  • Delivered via online dashboard

🏈 INDE 🏈

VISA SBLIV

🏈 INDE 🏈 VISA SBLIV