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SEGA HeroMirror Augmented Reality Experience

SEGA Supercharges 2022 Anime Expo Experience with Augmented Reality Kiosks

Anime-style character with purple hair, yellow eyes, and cat ears, wearing a black and yellow outfit.

Overview

SEGA Corporation, the legendary Japanese video game and entertainment company commissioned leading Augmented Reality developer, INDE to bring SEGA's 2022 Anime Expo booth experience to the next level via a unique Augmented Reality activation. 

SEGA is currently promoting the release of the iconic RPG game, Soul Hackers 2, featuring powerful characters, such as Ringo and Figue in Cyberpunk Japan.

A stylized female character with long, multicolored hair, wearing a trendy futuristic outfit that includes a gray vest, black top, shorts, striped fishnet stockings, and high-heeled boots, pointing forward with a confident expression.
A person in a blue shirt and jeans is demonstrating a virtual reality game by pointing at a screen showing a cartoon character in a blue outfit, inside an indoor exhibition with many attendees, booths, and banners.

LOCATION:

Anime Expo, Los Angeles

CLIENT:

SEGA Corporation

FOOTPRINT:

6 feet x 3 feet

AR SETUP:

HeroMirror AR Kiosk by INDE

Solution

INDE's Augmented Reality Studio created a bespoke Augmented Reality mirror experience that allows fans to meet and interact with Ringo, the star of the game. 

The unique moments are captured automatically by the HeroMirror AR Kiosk, so fans can safely and instantly share the SEGA-branded images and videos with their friends on social media.

People gathered at a convention or expo with exhibitors and displays. Several individuals are seen using interactive screens, while others browse merchandise and engage with exhibitors. Most people are wearing masks.

Deliverables: 

  • HeroMirror AR Kiosk (Hardware / AR Software).

  • AR Content Design / Integration (SEGA Branded).

  • Audience Analytics (HeroMirror PRO Data Dashboard).

  • Branded Image / Video Sharing Service.

  • Shipping, Installation, Support & Warranty.

A digital illustration of a female anime-style character with long, light green hair and purple eyes. She wears a futuristic gray and black outfit with neon green geometric-patterned sleeves, a blue tie, black gloves, and high boots with fur trim. She has a confident stance with her hands on her hips.

Impact

1. Significantly increased booth traffic and visitor engagement.

2. Outstanding guest experience powered by AR and Mixed Reality technology.

3. Next-generation AR photo booth experience.

4. Promoted the Soul Hackers 2 game release and character IP onsite and on social media.

5. Incentivised social shares.

A large crowd of people waiting in line at the Kentia Hall entrance of an event, with banners advertising Disney's Alice in Wonderland and Overwatch.

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