Kroger's Wonderful Holiday Ad Comes to Life in Augmented Reality via HeroMirror

PROJECTS/

HeroMirror AR Experiences Delight Shoppers in Multiple Kroger and Fred Meyer Stores

Animated girl with dark hair in a yellow dress carrying a tray of tacos.

PROJECT TYPE:

Temporary
In-store Installations

CLIENT:

Kroger /  Fred Meyer

AR SETUP:

HeroMirror AR Kiosks by
INDE

LOCATIONS:

Portland, Columbus & Atlanta

PARTNER AGENCY:

The Production Network (Event Management)

A cartoon elderly man with gray hair, glasses, and a beard, wearing a green sweater and an apron, is holding a mixing bowl with dough and using a whisk.
A girl with long brown hair, wearing a white top and yellow skirt, points at a digital kiosk screen displaying animated characters including a girl holding a pumpkin, an elderly man with a tray of food, and a young woman with a yellow skirt.

Impact

1. Unique experiential / brand activation powered by AR and Mixed Reality technology.

2. Next-gen shopper engagement by original brand character feature in Augmented Reality (Kroger's Krojis).

3. Social sharing by design - the users open the custom-branded HeroMirror emails multiple times to view & share their branded AR images and AR videos.

4. Significantly increased foot traffic in the HeroMirror interaction areas in-store.

Overview

Kroger’s "The Magical Cookbook" ad is one of the most genuine and touching Holiday commercials of the past few years, winning over customers (and advertisers) instantly.

As a leading Augmented Reality specialist, INDE was tasked with translating "The Magical Cookbook" experience into a modern in-store customer engagement in multiple Kroger and Fred Meyer stores across Portland, Columbus and Atlanta.

HeroMirror was the perfect fit for Kroger’s brief, so INDE's Augmented Reality studio created a series of Augmented Reality experiences that allow holiday shoppers to meet and interact with their favourite Krojis onsite and share their unique experiences on social media.

Scenes from a holiday celebration: a lemon apple pie being decorated, a recipe book open to an apple pie recipe, an elderly man and young girl reading together, and a family gathered around a dinner table with a roast turkey and candles.

Experience

Using the original Kroji characters designed by César Pelizer and Hornet, INDE's AR content team created a custom Augmented Reality mirror experience providing the most engaging 3D animated in-store brand experience possible.

Immediately after interacting with the Krojis, users receive and can share their branded photos and videos on social media.

Each HeroMirror Augmented Reality photo booth is designed to engage customers intuitively, without the need for staff to assist each user.

A young woman standing next to animated characters, one holding a roasted chicken and another holding a pie, in front of a pink wall with the words "Isabella's Recipe" written on it.

Deliverables: 

  • HeroMirror AR Kiosk (Hardware / AR Software).

  • AR Content Production / Integration (Kroger / Fred Meyer Branded).

  • Branded Image / Video Sharing Service.

  • Shipping, Installation, Support & Warranty.

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