Nissan Lights up Formula E with HeroMirror AR Experience

How Nissan blends racing thrills with cutting-edge AR experiences

RACE ON

A man in a black racing suit with red and white accents, emblems, and patches, standing with arms crossed against a black background.
A man in a black racing suit with sponsor logos, standing with arms crossed against a plain black background.

Fact Sheet

Client

Nissan Motorsport's Formula E Team

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Location

Formula E fan engagement zones across Europe

A person performing a side plank exercise on a yoga mat in a gym.

AR Setup

HeroMirror Augmented
Reality Kiosks by INDE

Outline drawing of a digital signage display or kiosk with a rectangular screen and a standing base.

Project Type

2023-24 Formula E Championship

A simple black and white line drawing of a person lifting weights.

Featured Drivers

Norman Nato and Sacha Fenestraz

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Impact

A male race car driver in a black racing suit standing in front of a green screen at a studio, with photograph frames and lights above him.

1

Supercharged Fan Experience: Nissan's HeroMirror kiosks captivates fans and potential customers to illustrate the excitement of racing with future mobility technology.

2

Unique Interactions with Formula E Stars: AR meet-ups with Norman Nato and Sacha Fenestraz boosted Nissan Formula E team's popularity.

Nissan Formula E race car on display at an auto show, with people walking around and viewing the exhibit.
A race car driver in a black racing suit celebrating with confetti and a champagne bottle, smiling after a race victory, with a large screen in the background.

4

Engagement Reach: The Nissan exhibit drew widespread attention across Europe, marked by high interaction and social media sharing rates.

5

Memorable Encounters: Designed for shareability, each AR moment left a lasting impression, improving the event's reach..

Experience

Digital race car driver selection kiosk with Nissan branding, featuring two racing drivers and a race suit, prompting user to choose a driver with a 'GO!' button.

Nissan's customer engagement activation for the 2023 Formula E Championship included a touring exhibit focusing on clean energy which was voted as the fans favourite in nine countries, including Mexico, where the season 10 opener took place.

In a strategic move to captivate its future-focused fanbase, Nissan's Formula E Team partnered with INDE to introduce the HeroMirror AR kiosks across the championship's European and Mexican legs. This initiative underscored Nissan's dedication to electric mobility and sustainable innovation, engaging fans with this immersive AR experience.

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Nissan Formula E x HeroMirror by INDE:

A man in a Nissan racing suit holding a racing helmet, and a woman in a red jacket giving a high five, standing in front of a gray background with Nissan and Nismo logos.

The HeroMirror AR kiosks, stationed in Nissan's fan engagement zones, allowed fans and potential customers to interact onsite with Formula E stars Norman Nato and Sacha Fenestraz in Augmented Reality. This unique interaction not only brought fans closer to their racing heroes but also aligned with Nissan's vision of bridging the gap between electric automotive technology and motorsport enthusiasm.

The Virtual Allianz E-Village became a pivotal component of Nissan's fan engagement strategy. The HeroMirror AR experience played a significant role, enabling fans to connect with the excitement of Formula E in a safe, innovative manner.

Deliverables

  • Deployment within Formula E fan engagement zones.

  • AR Hardware and Software.

  • Custom Branded with featured Nissan Formula E Drivers.

  • Delivered via online dashboard.

  • For fans to spread their experiences across social media.

🏎️ INDE 🏎️

Nissan Motorsport

🏎️ INDE 🏎️ Nissan Motorsport