Vyu: Virtual Fitting Mirror Launches

26 November 2020 / INDE LLC / Los Angeles

INDE LLC, one of the world’s leading augmented reality companies releases a smart mirror that offers instant digital clothing try-on. Vyu is a sleek, wall-mounted unit offering any retailer the chance to render clothing in real-time for any potential customer. 

A bridge between physical and digital retail

Whether placed in-store, store window or at home, Vyu bridges the gap between physical clothing and digital commerce. Vyu offers the chance to instantly try on any clothing item in real-time, instantly fitted to each individual. Each item is crafted to accurately represent the physical product to ensure each brand is faithfully represented. Users control and adapt their look using their mobile device, with each potential purchase directed straight to the brand’s existing ecommerce platform.

How it works

Users approach the mirror, scan a QR code with their mobile device to activate their session. The device simultaneously loads a control interface on the user's device, whilst opening the mirror to instantly track the user’s skeleton for instant placement of clothing.

The user can select any clothing item or combination of clothing items which will then instantly appear tracked to the user’s body. The user can view unlimited clothing options. Once a choice is made the user can record a video of their clothing and share directly to social media such as Instagram, Facebook, Twitter, TikTok etc.

With a single click the user can move to purchase the items on their device using the brand’s standard ecommerce platform.

Why it works

Vyu provides a unique solution to the digital divide that reduces sales of physical objects due to the friction experienced in both standard physical retail space and online. The unique affordances of augmented reality and computer vision represent a sea change in how fashion retail can operate.

Unique Value Proposition

• Vyu increases online conversion by providing customers a chance to visualise wearing the product at home, in store or even in media spaces.

• Provides digitised try-on for retail stores to increase conversion by reducing friction of changing room try on.

• Gives brands the opportunity to showcase clothing try-on in media spaces, storefronts when closed, populate popup stores with entire inventory in confined spaces.

• Actively reduce return rates by giving customers a better feeling how the clothes will look without shipping costs.

Content First

Despite the evolution of digital technology at an ever increasing rate, consumers cannot and will not adapt entirely to buying clothing online. Fashion retail demands a physical presence, users need to try a product to visualise it. Visualising a purchase directly increases a potential sale.

Vyu delivers an unparalleled visual rendering of clothing to ensure that each brand’s item is faithfully represented every time:

Made to fit: Vyu’s built-in skeletal tracking ensures that clothing fits the user perfectly, every time. 

Deep Texture: Vyu features immense attention to detail when texturing each item. Embedded in every item, Vyu features every cloth detail to make clothing as lifelike as when you try it on.

Real Feel: Vyu features live clothing simulation to ensure fabric folds and moves just like real life.

Easy Workflow: Vyu’s content input workflow is designed from the ground up to integrate with existing clothes design processes.
Remotely Managed: The Vyu system can be installed in multiple locations, updated with content through a remote, dedicated content management system.

The missing Ecom link for Retail

Vyu is designed to operate a revolutionary addition to your existing infrastructure.

• Users control the Vyu device through their existing mobile device via a simple QR code scan. 

• Vyu provides a middle platform allowing immediate clothing try on of any garment

• Users can record their experience for share on social media

• Once a user has tried on and decided to buy they are immediately directed to the brands existing ecommerce infrastructure for purchase

Compact, Built for Everywhere

Vyu is built as a sealed unit that can be mounted in store, in existing media display spaces, or at home. The 43 inch unit acts as a mirror when in idle mode, moving to a digital try on mirror at the scan of a QR code.

• Compact, wall mounted for usage in any space

• Enclosed, minimal footprint

• Remote support and update access with no physical access required

• Can be integrated into various frames to match brand appearance in-store