Pizza Hut to Launch Interactive AR Fan Experience by INDE for Super Bowl

An interactive Augmented Reality experience INDE has custom-developed for Pizza Hut – featuring Antonio Brown and JuJu Smith-Schuster – will allow NFL fans to meet and dance with the Pittsburgh Steelers wide receiver duo at Super Bowl.

The large-screen AR installation will be part of the fan-centric campaign Pizza Hut – “Official Pizza Sponsor” of the NFL – introduced in the lead-up to the new season. The AR experience will launch on Jan 26 at the fan zone of Super Bowl LIII, taking place in Atlanta on February 3, and will allow fans to choose the dance they would like perform with Antonio and JuJu dancing right beside them in real time. Each participant’s dance with the famous duo will be automatically captured by the system, so fans can immediately share their photos and videos online.

What makes this fully immersive, live AR experience particularly unique is that INDE needed to integrate 2D characters – Antonio and JuJu’s movements were captured in a green screen environment – into a setting that usually operates with 3D animated characters.

Norbert Kovacs, INDE’s CTO said: “We’re very excited about the project and eager to see the reactions from the fans. The flexibility of our BroadcastAR allows us to focus on what’s important: delivering a truly engaging experience to the fans. The generated videos and photos will give them a lasting memory of their time at the Pizza Hut activation space. This really is a perfect setting to showcase the level of engagement our product and augmented reality in general can provide.”

UK Augmented Reality company INDE has already developed a similar interactive AR experience for Adidas, which allowed Tango League participants to impress or disappoint Brasil and Real Madrid football star Marcelo Vieira with their football tricks, bringing him to life at multiple locations worldwide, around the kickoff of the FIFA World Cup in June-July 2018. Since the first Tango League installations the system has been deployed in multiple locations and various events worldwide.

About INDE

One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.

As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.