Melanie Martinez Enchants Fans with HeroMirror AR Photo Experiences

VIP Fans Get Immersed in Augmented Reality with Warner Music Group's Groundbreaking HeroMirror AR Photo Booths Developed by INDE

ON TOUR

Fact Sheet

Client

Warner Music Experience / Melanie Martinez.

Black and white line drawing of two children holding hands, standing under a tree with leaves, surrounded by flowers and a sun.

Location

Melanie Martinez U.S., Europe & Australia Tour (Warner Music Group).

A black and white photograph of a man with glasses and a beard, wearing a suit, smiling at the camera.

AR Setup

HeroMirror Augmented
Reality Kiosks by INDE

A digital billboard or kiosk with a blank screen, standing on a rectangular base.

Project Type

Concert Tour: PORTALS

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“Watching so many young people light up using the HeroMirror to interact with their favorite artist was so JOYFUL. Thank you to INDE for helping us bring this amazing experience to life for the artist and her fans.”

— Caroline Giegerich | Vice President, Innovation. Warner Music Group

Impact

Two women in fantasy or costume outfits standing in front of a colorful fantasy-themed backdrop with mushrooms and a moon. One woman has a punk-inspired look with makeup, a striped tube top, and a long patchwork skirt. The other woman has a whimsical, elf-like appearance with blonde hair, a nose, and ear prosthetics, wearing a pink top and tattered camouflage pants.

1

Unique experiential brand activation powered by AR and Mixed Reality technology.

2

Next-gen fan engagement featuring Melanie Martinez in Augmented Reality.

3

Social sharing by design - users receive HeroMirror emails for immediate social share.

A split-screen image featuring a performer singing into a microphone on the left with pink stage lighting and a colorful background, and a display with a plush toy, a photo, and printed text on the right.
Child interacting with a digital screen displaying a keyboard and email input, with a woman in the background.

4

Significantly increased 24/7 access to Talent on each tour location.

5

Real-time fan engagement metrics, real impact via HeroMirror.

People gathered in a room watching a large screen showing animated characters. Some individuals are standing near tables, while others stand against the wall, observing and taking photos. The room has high ceilings with large arched windows and wooden floors.

AR Revolution in Music Tours and VIP Experiences

Digital kiosk display showing the title "Portals" by Melanie Martinez, featuring a woman in a woodland costume with a pine branch headdress, waving in a mystical forest scene with glowing lights and rocks.

How Warner Music Experience Broke New Ground for Premium Digital Merchandise with HeroMirror's Augmented Reality Technology

Warner Music Experience – the artist services, commerce, content, and media division at Warner Music Group – in collaboration with INDE's AR studio brings a HeroMirror Augmented Reality photo booth to life with the mesmerizing Melanie Martinez.

As part of Melanie's captivating PORTALS world tour, HeroMirror introduces a fan experience unlike any other. Concert-goers are treated to an up-close-and-personal encounter with Melanie, all crafted in Augmented Reality.

INDE’s HeroMirror, the original AR photo booth, harnesses AR technology to capture and captivate users' imaginations. With this partnership, the HeroMirror experience goes a step further by incorporating Melanie's own creative flair. Donning a dress designed exclusively for this initiative, Melanie takes fans on an AR journey that captures her distinctive style.

The journey is not just a visual treat but also an interactive one as fans share the screen with Melanie, posing and interacting in real time. Unlike traditional photo booths, the AR experience takes fan engagement to a new level, creating memorable snapshots that extend beyond the confines of the concert venues.

A woman in a yellow skirt and white sneakers standing next to a person in a detailed green and pink costume with multiple eyes and unique makeup on a white background.

Experience

HeroMirror, an AR-based photo booth, employs advanced technology to deliver an engaging, immersive experience. With its user-friendly touch-screen interface, it guides fans through their personalized AR interaction with Melanie, making for a memorable, studio-grade augmented reality experience.

Each interaction with the AR Kiosk is digitally captured and instantly shareable via email. This allows fans to extend their experiences beyond the concert, sharing their unique AR photos and videos on social media, and preserving unforgettable memories with Melanie.

Recognized for her devoted and passionate fanbase, Melanie takes fan engagement to a whole new level with this innovative platform. It enables fans to enter a virtual realm alongside their favorite artist.

Nighttime outdoor scene with earth elements, flowers, and foliage, illuminated softly against a dark background.

HeroMirror

for Music Tours and Concerts

Children and adults at a sign-making station with a mushroom decoration, digital screens displaying cartoon characters, and a girl interacting with a virtual photo booth.

The incorporation of Augmented Reality technology into Melanie’s tours enhances the overall concert-going experience. It broadens the boundaries of fan interaction, offering fans a new and immersive way to connect with Melanie.

The HeroMirror augmented reality experience is an integral part of the VIP packages at her 'PORTALS' tour venues, providing fans with a unique opportunity to engage with the double-platinum artist.

It also presents a distinct marketing avenue for industry leaders like Warner Music Group and allows brands to establish a more personal connection with their audience.

Deliverables

  • Hardware / AR Software in the U.S., Europe and Australia.

  • Custom Branded

  • User engagement

  • Delivered via Email Sharing Service

🎤 INDE 🎤

Warner Music Group

🎤 INDE 🎤 Warner Music Group