VeeFriends HeroMirror AR Experience by INDE Ignites Cannes Lions

Digital kiosk screen displaying a colorful game introduction for a virtual pet game called 'Flexin Fox' with a cartoon fox wearing sunglasses, gold chains, and a pink outfit, on a pink background with a start button.
A toy fox character wearing sunglasses, a pink jacket, and a gold chain, set against a red background.

VeeFriends Characters Come to Life in INDE's HeroMirror AR Experience for VaynerMedia at the Cannes Lions Festival

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Client

VaynerMedia / Gary Vaynerchuk / VaynerX / VeeFriends

Icon of a person or user silhouette.

Location

Cannes Lions Festival, France

A black and white illustration of a bicycle with a person riding it.

AR Setup

HeroMirror Augmented
Reality Kiosks by INDE

Outline drawing of a standing full-length mirror with a rectangular frame and a pedestal base.

Project Type

Event - Cannes Lions Festival.

Black-and-white line drawing of a deer with antlers standing on grass.

Impact

Group of four women smiling and posing for a photo inside a bright building, with one woman in a yellow dress holding a large inflatable dog with sunglasses, a pink coat, and a yellow 'Foxy' tag, while the other three women stand behind a booth decorated with lemons and a can of lemon-flavored beverage.

1

HeroMirror AR technology brought VeeFriends characters to life.

2

Immersive experiences created with Gary Vaynerchuk's groundbreaking NFT venture.

3

Provided a unique and immersive way to connect with VeeFriends.

Two women smiling and posing for a photo at a social event, with a cartoon fox character wearing sunglasses and a yellow label that says 'FXX' in the foreground.
A man is using a touchscreen keyboard to type an email address on a digital screen. The keyboard has yellow keys, and the screen displays a cartoon character, speech bubbles, and email options.

4

Social sharing was encouraged with AR images and videos.

5

Innovative brand exposure for VaynerMedia and VeeFriends during Cannes Lions.

Large luxury yacht docked at a marina with people walking and talking near the yacht and a tented booth labeled 'Vayner'.

Overview

By leveraging HeroMirror’s AR technology, INDE and VaynerMedia created a unique, immersive activation, blurring the lines between digital NFT art and tangible interaction.

A digital kiosk with a pink screen promoting an animated character called 'Fennec Fox' inviting users to meet new friends, located at an outdoor event with a tent and people in the background.

Attendees at VaynerMedia's exclusive yacht events were presented with Gary Vaynerchuk's VeeFriends NFT universe, encountering a blend of digital art and reality.

This collaboration not only emphasized VaynerMedia's position as a trailblazer in adopting new technologies, but it also spotlighted INDE's capability to create remarkable AR experiences.

The immersive experience served as a preview of the near future of digital interaction. By mixing the real and the virtual, attendees got a firsthand experience of the transformative potential of AR in reshaping our engagement with digital content.

Cartoon characters from the animated series 'Peacock' featuring Alert Ape, Practical Peacock, and Flex'n Fox with a colorful peacock feather background.

Experience

The AR experience offered attendees an opportunity to engage with three VeeFriends characters: Practical Peacock, Alert Ape, and Flex’n Fox. The intuitive and user-friendly menu system guided users through their special VeeFriends encounter.

Each AR interaction was both digitally captured and instantly shareable, allowing attendees to extend their Cannes Lions experience onto social media. HeroMirror provided a unique twist to traditional on-site guest engagement. It amplified brand resonance for VeeFriends and offered a glimpse into the future of NFTs and digital art.

Deliverables

  • Hardware / AR Software at Cannes Lions Festival

  • Custom Branded Veefriends

  • User engagement & Data collection

  • Delivered via Email Sharing Service

🛥️ INDE 🛥️

VaynerMedia

🛥️ INDE 🛥️ VaynerMedia