Luke Bryan Surprises Fans with HeroMirror Augmented Reality Photo Booths

Country Superstar Takes the On-tour Fan Experience to the Next Level

Client

Luke Bryan,
Two Lane Lager,
Constellation Brands

A pixelated black silhouette of a person with raised hands in front of a red background.

Location

Luke Bryan U.S. Tour (Universal Music Group)

Black silhouette of a person playing basketball, jumping towards the hoop for a shot.

Ar Setup

HeroMirror Augmented
Reality Kiosks by INDE

Line drawing of a standing digital kiosk with a display screen and a base.

Project Type

Concert Tours: "Country On Tour", “Proud To Be Right Here” and "Raised Up Right"

A simple black and white line drawing of a dog.

Partner Agencies

Cogent World

A black-and-white line drawing of a person climbing a mountain.

Impact

1

Unique experiential
brand activation
powered by AR and
Mixed Reality technology.

2

Next-gen fan engagement
featuring Luke Bryan
in Augmented Reality.

3

Social sharing by design
users repeatedly open HeroMirror emails to share their AR images and videos.

4

Significantly increased 24/7 access to Talent
on each tour location.

5

Real-time fan
data collection
via HeroMirror.

Overview

A man with a guitar standing outdoors near a river, holding a can of beer and smiling.

INDE's AR studio has customized its kiosk-sized AR HeroMirror to feature country music superstar and American Idol celebrity judge, Luke Bryan.

The experience commemorates the "Country On Tour", “Proud To Be Right Here” and "Raised Up Right" tours and therelease of his Two Lane American Lager, giving fans the opportunity to meet, greet, and strum a tune or drink a beer with the music legend in Augmented Reality.

The HeroMirror is an AR-powered photo booth that captures the imagination of users through the latest technology. This interactive and immersive experience is easy-to-operate, with a touch-screen interface that guides users through their chosen AR scene with Luke.

A crowded indoor event with people socializing, some standing near a photo booth with a blue backdrop, and others gathered around tables and bars in a dimly lit setting.

People gathered in a dimly lit bar or club, with some taking photos and others socializing, large digital screen displaying a photo booth or social media prompt.

Experience

The AR Kiosk records each user experience, making it immediately shareable via email. Fans can take their memories home with them, sharing their photos and videos with friends and family on social media, and creating a lasting impression of their time with Luke Bryan.

Luke Bryan has always been known for his passionate and loyal fan base. The HeroMirror takes this fandom to the next level by allowing fans to step into a virtual world with their idol. It also serves as a unique marketing opportunity, allowing brands like Two Lane American Lager to connect with their audience on a personal level.

The creative use of Augmented Reality technology is a perfect fit for Luke Bryan’s tours. It adds to the overall concert experience, giving fans the chance to interact with Luke in a whole new way.

A mobile phone displaying a webpage for Two Lane, encouraging users to choose an experience with Luke, offering options such as cheers with Luke, perform with Luke, and strike a pose with Luke, with a starter button and social media sharing options at the bottom.

⚙️ HeroMirror AR Kiosk (Hardware / AR Software).

🎥 AR Content Production / Integration (Custom Branded).

📈 Real-time User Data Capture.

📊 Audience Analytics (HeroMirror PRO Data Dashboard).

🖼️ Branded Image / Video Sharing Service.

🚀 Shipping, Installation, Support & Warranty.

Deliverables

People socializing at a dimly lit bar or nightclub, with a large screen showing a man holding a drink on the left side of the image.