AR Filters for Snapchat, Facebook and more
in association with Access AR
Get in touch with us
Reach out to our team anytime if you’re interested in learning more about how we can help create your own custom AR experience for Snapchat, Instagram or Facebook!
We make creating your branded Snapchat lens, Instagram or Facebook filter easier than ever! Choose between basic and premium features to create social AR experiences that fit your campaign goals and budget. We also offer a creative development package for clients who require additional project approvals and extra flexibility with iterations.
You don’t need to be a powerhouse brand like BMW or Nike to launch a successful marketing campaign and gain value from filters. Brands of all sizes - with an appetite for innovation, and interest in emerging technologies - can also benefit from AR ads. They’re a great way to diversify your product offerings and increase engagement connecting your target audience.
You can choose how many basic and premium features you want to fit your campaign goals and budget. We also offer a creative development package, for clients who require additional project approvals and extra flexibility with iterations.
LENS & FILTER possibilities
From real-time product try-on to fully immersive experiences, the creative possibilities are endless
Here’s how it works
1) Contact us
Get in touch with us so we can set up your quick and easy free consultation.
Tell us your campaign goals; we’ll explain how to best engage your audience with different lens & filter types and sponsored ad campaigns.
We issue an invoice and start work on your static 3D storyboard on receipt of your deposit.
If you wish to commission a storyboard before deciding whether or not to proceed, we offer this as a standalone service. Please see FAQs for detailed payment information.
4) We build your lens or filter
We start building your experience once you submit your digital consent. We can deliver your lens or filter in
7 - 10 business days.
If you plan to link your Snapchat Lens to a sponsored ad campaign, they recommend allowing 2 - 3 weeks to set it up in your Ad Manager Account and receive platform approval.
5) approve and upload
We send you your lens or filter proof via a direct link.
For Snapchat lenses, review your proof and give us the go-ahead to upload it into your Lens Studio account—or we can host in ours.
6) Platform approval
For organic sharing of your Snapchat Lens, allow 24 hours for platform approval. We can then send your final Snapcode!
For organic sharing of your Instagram or Facebook filter, allow 1 - 7 business days for platform approval.
7) Sponsored ads
On Snapchat: Add email@example.com as a member of your Snapchat Business Manager account, and then add us as an Admin, Campaign Manager, or Creative Manager to the Ad Account where you would like to use your lens. We can then upload your lens project files for Snapchat QA. Your Business Manager Account tracks detailed analytics including impressions, reach & frequency; playtime, shares & saves.
8) Your campaign
On Snapchat: Promote your lens by sharing your Snapcode digitally or in print.
On Instagram and Facebook: Promote your filter on your feed or page with the easy-to-access link we send when the filter is approved. Instagram filters are instantly accessible on your feed via a dedicated filter button, located in the center position below your highlights reel. Read more about how to access and share on Facebook here.
What do we need from you?
We need your visual references and art assets before we start work, and make sure you discuss any specific design requirements during the intake process. We also need any approvals within 24 hours in order to meet your delivery deadline.
Your brand logo (.PNG with transparent background is preferred.
Brand colour palette, if any (share a Pantone colour name/number or hex code)
Font selection: if you want to embed text or your brand name into the experience, we require .OTF or .TTF
*Please note that Instagram doesn’t allow floating text overlays - text must be seamlessly embedded into the experience, i.e. a logo on a jersey.
If you’d like to add audio to your experience, please note:
We require you to provide us with the .mp3 file. You must own the rights to this music for it to be shared legally, otherwise we cannot include it in your lens or filter.
We can create custom audio for you, or source royalty-free audio files that are in the public domain.