PROJECTS/
Detective Pikachu
HeroMirror Augmented Reality Experience for Warner Brothers
Overview
Warner Bros. celebrated the release of the live-action/animated film, “Pokémon: Detective Pikachu,” with a unique HeroMirror AR photo booth experience that created a photo-realistic picture with fans and their favourite Pokémon and movie leading cartoon - Pikachu, itself!
User Experience
This HeroMirror installation created an opportunity for a unique photo-op, not only for fans but moviegoers, in general. With an easy touchscreen interface, the AR experience guides the user through a simple, two-to-three step process for a photo with the animated character.
The system captures the encounter in video and photo format, sharable instantly with friends and family via email on on-site printing.
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Production Metrics
The “Pokémon: Detective Pikachu” HeroMirror debuted at Comic Con Brasil in São Paulo, December, 2018. According to analytics, users shared 2,742 images and videos via email, and also printed 2108 photos on-site.
The experience was deployed again, where it appeared at 7-Eleven's annual convention, and CinemaCon, then to ten AMC Theatres across the country.
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Services
📝 Concept & Design
We’re soup to nuts! INDE’s full-service project engineering capabilities start here: our creative development team turns ideation into working concept design. Equipped with a wide range of global experience after a decade in the marketplace, our foresight to integrate real-world limitations at conceptualisation sets us apart.
💻 Content & VFX
As one of the few AR developers that creates its own content, we pride ourselves on providing full 2D and 3D models and animation in real time or pre-rendered formats, built right alongside the AR software for speedier and higher-quality integration.
🎬 Global Content Production
Not satisfied with simply designing and developing three-dimensional content for all of our AR platforms, INDE is also capable of organising live production shoots -- in AR-ready green screen or volumetric capture -- for original content with talent.
⚙️ Hardware Design
Hardware buildouts and product lines such as BroadcastAR and HeroMirror are designed and built by us in-house, right here at INDE. Offering the unique opportunity to create and adapt hardware for new potential applications for any project across the globe.
🌎 Global Installation and Support
For over a decade, INDE has assured its installation capability anywhere in the world, and in so doing, has become the trusted name in event-based and permanent AR production globally, with deployments to almost 50 countries. All of our products and systems come provided with dedicated support, on-site and remote, 24 hours a day, 7 days a week.