Blog
Is the StoryFutures Academy the Future for Immersive Tech?
The UK is at the forefront of the creative revolution – and we’ve just taken another step further. The UK’s National Centre for Immersive Storytelling has just been launched, known as the StoryFutures Academy! What does this mean for creatives? How will it change the way we tell stories in the future? Let’s dig a little deeper…
Augmented Reality: Transforming Wide-Ranging Industries
In today’s fast-moving, digital world, traditional methods of storytelling just don’t quite cut it. Instead, sectors as diverse as retail, advertising, entertainment and education are turning to immersive technologies to capture attention and inspire audiences. We’ve taken a look at some exciting retail and marketing projects making use of Augmented Reality technology.
The Three Cs: Content, Content & Content - Why AR & VR need quality 3D
Being born content creators with a love of technology allows you to understand that people don’t interact with 0s and 1s. Over many years we have been criticised and praised in equal measure. From Hong Kong to Bogota people have always been quick to suggest upgrades, alternatives, general criticism - often without even being asked. In fact most of the time without ever being asked!