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13 Killer Augmented Reality Installations in Shopping Malls Around The World
Let’s face it, competition among retailers is fiercer than ever, and – understandably – retailers are very demanding with shopping malls when it comes to generating footfall. Not only is there competition among shopping malls for that footfall, but e-commerce has steadily been chipping away from the brick and mortar retailers’ market share.
5 Augmented Reality Success Stories
Since 2011 we have launched Augmented Reality products and experiences for the world’s leading entertainment and education brands in more than 200 locations worldwide. Each installation has been different in terms of content, objective and space, and each one has a success story of its own – below are some of the most powerful ones.
Our road to understanding Augmented Reality's role in education
Back in 2011 our fledgling business (at that point an advertising agency) began preparing a proposal for a client we had little knowledge of outside of the obvious. With little or no brief we were asked to provide ideas for a back to school experiential campaign that would communicate the essence of the brand using a device that required no set design, elaborate construction or sky high budget. That brand was National Geographic. And the pressure was on.