Hero Mirror

A next-generation Augmented Reality photo booth

for BRANDS, events & more


Operating on a kiosk size footprint, HeroMirror offers the ultimate entertainment solution in any location with limited space size, and is ideal for brands seeking to revolutionise the way they:


As they step in front of the HeroMirror, visitors are immersed in a photo-realistic digital experience to meet a well-known character – a star, a hero or an idol


The system allows visitors to interact with the AR character appearing right beside them in real time, and provides visitors a photo opportunity with the character

3.) BRAND / Monetize

Branded content from the AR experience can be shared for free or monetized, allowing on-site / in-store revenue generation through photo and video sales

Project Example:

“Detective Pikachu” Hero Mirror AR Experience

The HeroMirror AR experience at Warner Bros.’ booth allowed fans to meet and pose for a photo with Pikachu at Comic Con Brasil in São Paulo, Dec 6-9, 2018.

Event stats:
Images/videos shared via email: 2742
Photos printed on site: 2108


How does Hero Mirror work?

“Detective Pikachu” Hero Mirror experience – Video

Steps of the “Detective Pikachu” Hero Mirror AR experience


Character Options

 ANY character can be integrated into Hero Mirror, from athletes to celebrities, heroes and idols

People do engage with characters they know/like, in much more conventional ways... imagine adding AR to that!

Our in-house production studio – working with partners and clients such as Universal Studios, National Geographic and Adidas – can create the highest quality animated 3D and green screen (2D) characters of your choice from scratch.

See character ideas below:

Sample Augmented Reality characters for HeroMirror

Sample Augmented Reality characters for HeroMirror

Sharing Options

INDE's Snap Share System Captures the greatest moments of the Visitor experience Real Time

The branded photos and videos can be:

1.) Shared via e-mail

2.) Shared on social media
(Instagram, Facebook, Twitter, SnapChat)

3.) Printed onsite.

“Detective Pikachu” Example

Immediately after interacting with Pikachu, visitors could share their photo via email and/or have it printed on site. They could also access their snapshots and videos via a dedicated microsite – by choosing the date and time of their interaction – to share them on social media:


Branding Options

Hero Mirror Functions as the ultimate branding opportunity and media space

Through the following channels:

1.)  Product placement options (clothes, accessories, food and beverages etc.)

2.) Ad loops/images shown between visitor experience sections

3.) Brand logos appearing (I.) on screen, (II.) on photos and videos captured by the system

4.) Branded custom AR scenes built around brand ID and specific campaigns / product launches.

Technical Specs

HRMR Technical Specs 2019.png