INDE’s VyuAI brings MaxMara, Lululemon to digital styling.

Oakridge Park Gallery provides guests with personalized AI-enhanced style sessions with top global fashion brands and celebrity stylist Michelle Addison.

Fact Sheet

Client

Oakridge Park - presents “The Autumn Palette”

Location

Oakbridge Park, Vancouver Canada

AR Setup

VyuAI Try-on Mirror
by INDE

Featured Brands

Experience Overview

INDE’s ability to integrate top brands into the digital, interactive world is brought to the fore with our latest project. VyuAI Try-On Mirror delivered Oakridge Park visitors the opportunity to wear Thom Browne, Max Mara, Miu Miu, Lululemon and Aritizia with the latest Augmented Reality technology. INDE’s seamless, premium, end-to-end technology aligns perfectly with the featured brands, creating dynamic, unique experiences both in-store and at home.

Oakridge Park, a high-end retail mall in Vancouver, Canada gave customers the chance to experience a styling session with Vancouver-based celebrity stylist Michelle Addison, known for her refined eye and ability to curate looks that balance elegance with individuality. Using Oakridge Park’s VyuAI-powered mirror, Michelle demonstrated how technology and expertise come together to reimagine your wardrobe.

Thom Browne Looks Previewed by the VyuAI System

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Impact

1

Premium Brand Experience: VyuAI delivers the ability to see yourself styles in major, premium brands at the touch of a button

Priceless, Shareable Style: Fashionistas and brand fans got to share a digital gift that captures their unique experience.

2

3

Amplify and use your Fit: Each branded, unique VyuAI interaction is designed for shareability, creating instant social media content opportunities, as well as a perfect tool for future e-mail outreach.

4

Impactful Experience: Interactivity increases engagement and impact, never more true than in the transformation of the in-store try-on experience.

Digital Try-on,
re-imagined with AI & AR

VyuAI is the culmination of several years R&D into what’s next in the physical/digital retail environment, which INDE’s developers turbo-charged using the latest AI technology. This first deployment outside of the US gave visitors to Oakridge Park the opportunity to bring premium fashion brands to life in AR, curated by celebrity stylist Michella Addison. The experience was completely sold out, showing the popularity of the experience.

INDE’s VYU try-on mirror creates the next generation try-on experience. The complexity of these garments gave a significant challenge to INDE’s development team to ensure that the digital matched the physical experience of wearing these premium outfits, but the results spoke for themselves. The VyuAI platform also integrates with a customer’s CRM platform, enabling brands (or customers) to dress their customers in a choice of outfits from their collections, simplifying both try on and reducing returns. 

Deliverables

  • Seamless, user-friendly deployment..

  •  AR Hardware and Software.

  • Custom Branded

  • Delivered via online dashboard

  • For users to spread their experiences across social media.