iHeart Radio’s Jingle Ball gave its followers the ultimate in digital fashion technology
delivering JC Penney’s specially created Jingle Ball collection to huge crowds with INDE’s AI-enhanced Vyu.
Fact Sheet
Client
iHeart Radio, with JC Penney
Locations
New York, Los Angeles, Dallas, Detroit & Miami
AR Setup
Vyu AI
Try-on Mirror by INDE
Featured Collection
Experience
Experience Overview
INDE’s ongoing collaboration with iHeart Radio bore its latest fruit with the Jingle Ball featuring major pop stars performing holiday-themed sets to kick off the festive season. This major US holiday music event, with huge lineups and massive crowds, showcased how JC Penney’s holiday collection could be enjoyed digitally by the iHeart Radio audience. INDE’s Vyu AI gave each audience member a unique, shareable digital giveaway, and a portal into JC Penney’s collections.
Vyu AI units were delivered by INDE to five separate locations, delivering a premium quality, seamless experience to iHeart Radio’s fans, adding significant value to its partnership with JC Penney, whilst positioning each brand at the forefront of the digital fashion space.
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Impact
Vyu AI represents years of R&D into the future of phygital retail, recently turbo-charged by INDE’s developers using the latest in generative AI.
Our high-profile deployment with iHeartRadio gave fans the opportunity to bring premium fashion brands to life in AR, showcasing JC Penney’s special Jingle Ball collection. The activation was a huge success with a very active and social media-savvy audience, proving the intense consumer appetite for interactive, AI-driven experiences.
The collection, delivered by the customer on tight deadlines, presented a significant challenge for digital rendering. INDE’s team rose to the challenge and leveraged advanced computer vision to ensure the digital "drape" matched the physical experience of wearing high-end fashion.
On a practical note, the Vyu AI platform integrates directly with retailer’s CRM platforms. This enables brands to dress customers in an entire digital catalog, creating a seamless path from a virtual try-on to a personalized email follow-up, ultimately simplifying the purchase journey and reducing return rates.
Deliverables
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Seamless, user-friendly deployment..
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AR Software and Content.
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Custom Branded with featured baseball stars.
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Delivered via online dashboard
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