Ford vs Ferrari legend Carroll Shelby brought to life with AI / AR HeroMirror 🏁
INDE teams up with the world famous Shelby Museum to bring the motorsport legend back to the factory floor. Using a combination of cutting edge AI image generation, AR display tech and the award-winning HeroMirror, fans can now meet and greet their ultimate hero.
Fact Sheet
Client
Shelby Museum interactive digital activation
Locations
Shelby Heritage Center,
Las Vegas, NV
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Experience Overview
INDE’s expertise in “digital resurrection” has come to the fore once again to bring motorsport legend Carroll Shelby, subject of the blockbuster movie “Ford v Ferrari” back to life in AR.
INDE fulfilled a passion project for many of its team members in bringing motorsport legend Carroll Shelby to life in AR at the Shelby Museum in Las Vegas, Nevada. The American icon – designer of the only American-built car to win Le Mans, successful racing driver, and entrepreneur owner of Shelby American – is a true great of motorsport and is recognised worldwide.
His efforts were dramatized in the 2019 Oscar-winning film Ford v Ferrari (titled Le Mans '66 in some European countries), refreshing modern audience’s memories of a golden age in motorsport.
INDE’s team worked through the Shelby Museum archives to find imagery that it was thought would best reflect how Carroll Shelby would want to be represented, which of course is what Shelby and Motorsports fans want to take away with them. We think it works pretty well, and so do the visitors!
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Impact
1
Priceless Fan Experience: The Shelby Museum’s HeroMirror gives motorsport fans an unforgettable AR experience at the home of a legend
2
Priceless Interactions with a Major Star: fans walked away with a money-can’t-buy, on-course digital souvenir.
3
Engagement Reach: HeroMirror once again demonstrates how heritage brands can deliver high quality, engaging interactions with high social media sharing rates
4
Memorable Encounters: Designed for the digital age shareability, each AR memory shows how history can come to life for fans of all ages.
This project presented a number of technical challenges that someone like Carroll Shelby would have love to get his teeth into!
The INDE team demonstrated both immense technical ability, using archive imagery with the latest AI-enabled imagery tools, as well as the sensitivity acquired during many years of working with globally-recognised stars to bring this experience to life. The finished unit also integrates a managed “tap to pay” service using tried and tested technology on the HeroMirror units ,which brings an extra revenue stream for the Shelby Museum.
Deliverables
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Seamless, user-friendly deployment..
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AR Hardware and Software.
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Custom Branded with featured College stars
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Delivered via online dashboard
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For fans to spread their experiences across social media.
