HeroMirror comes to the world of Anime
INDE's cutting-edge HeroMirror Augmented Reality Kiosks allowed fans at Aniplex of America's 20th Anniversary event in Los Angeles to dive headfirst into the world of Sony's anime brands!
Fact Sheet
Client
Sony Anime interactive digital activation
Locations
Anime Expo
Los Angeles
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Featured Series
Experience Overview
This seamless, end-to-end tech wizardry aligned perfectly with Sony’s portfolio of Anime brands, conjuring up dynamic, unforgettable interactions with many beloved characters. The HeroMirror experience was a super innovative blast, making Sony's engagement strategy shine. HeroMirror brings the latest AR magic to life in a fresh, new way, letting fans connect with their favorite anime stars in a safe, mind-blowing, and totally interactive adventure!
How do you capture the essence of Anime, and allow fans to take it home?
We provide the tools and tech necessary to leverage your partnerships on-site for global impact.
Impact
1
Fan Experience: HeroMirror gives fans of all 9 anime franchises priceless, “one-off” AR experiences.
2
Digital Souvenir: With clever UX and UI design, accommodating high footfall in an environment with lots of competition for eyeballs, thousands of fans walked away with a money-can’t-buy digital souvenir.
3
Engagement and Reach: Each high quality, engaging interaction is designed to generate high social media sharing rates.
4
Memorable Encounters: The depth of each moment captured by the system experience left a lasting impression on fans (and their connections), improving the reach of each franchise.
INDE’s depth of experience and expertise in bringing brands to digital “life” brought a range of transformative benefits to both Sony and its anime fans.
Emotional Connection:
The Hero Mirror’s beautifully crafted UX captures the relatable struggles, strengths, and weaknesses of each character, capturing the fans’ strong connections with them.
AR & Storytelling:
The interactivity implicit in INDE’s experience design makes it powerful medium for exploring various themes, including life lessons, social issues, and personal growth.
Cultural Immersion:
Anime offers a glimpse into Japanese culture, language, and traditions, broaden their perspectives. AR enables users to experience this environment, then take it home and share it.
Unique Experience:
Anime and AR combine perfectly, as the medium brings together storytelling, visuals, and emotional depth to create a unique and immersive experience.
Quality, Reliability and Simplicity:
All of this was provided by INDE in a plug and play, simple to use format that takes time and pressure away from Sony, delivering value across the board.
Deliverables
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Seamless, user-friendly deployment..
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AR Hardware and Software.
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Custom Branded with featured College stars
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Delivered via online dashboard
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For fans to spread their experiences across social media.
