Broadcast AR Interactive
An interactive, large-screen Augmented Reality experience
for brands, events & more
BroadcastAR is designed to deliver individual and group Augmented Reality experiences in public environments.
It provides the ultimate and highest quality solution for brands seeking to revolutionise the way they:
As they step in front of the AR screen, visitors are immersed in a photo-realistic digital experience to meet a well-known character – a star, a hero or an idol
The system allows visitors to interact with the AR character appearing right beside them in real time, and provides visitors a photo opportunity with the character
3.) BRAND / MONETIZE
Branded content from the AR experience can be shared for free or monetized, allowing on-site / in-store revenue generation through photo and video sales
Augmented Reality experience for Pizza Hut @ Super Bowl Fan Gallery
An interactive large-screen AR experience that allowed fans to meet and dance with the Pittsburgh Steelers wide receiver duo – Antonio Brown and JuJu Smith-Schuster – at Super Bowl LIII in Atlanta.
How does Broadcast AR work?
1.) Visitor steps in front of the screen
2.) Character appears on screen next to Visitor
3.) Visitor INTERACTS with the AR character
4.) photo/video opportunity with the character
5.) Shareable content generated
ANY character can be integrated into Broadcast AR, from athletes to celebrities, heroes and idols
People do engage with characters they know/like, in much more conventional ways... imagine adding AR to that!
Our in-house production studio – working with partners and clients such as Universal Studios, National Geographic and Adidas – can create the highest quality animated 3D and green screen (2D) characters of your choice from scratch.
See character ideas below:
The audience can interact with the AR characters through:
1.) Looped animations – characters go through a set order of animation sequences, creating the illusion of interaction
2.) Gesture control – visitors can control the movement of characters via motion detection and gesture control systems, e.g. Kinect
3.) Experience controlled using a tablet / mobile device – different scenarios can be launched in real time during the experience
Pizza Hut Example
Users could choose from several AR scenes with different dance moves, with the help of a host, using an iPad.
INDE's Snap Share System Captures the greatest moments of the Visitor experience Real Time
The branded photos and videos can be:
1.) Shared via e-mail
2.) Shared on social media
(Instagram, Facebook, Twitter, SnapChat)
3.) Printed onsite.
Pizza Hut Example
Immediately after showing off their best dance moves alongside the Pittsburgh Steelers star duo, visitors could access their snapshots and videos via a dedicated microsite – by choosing the date and time of their interaction – to share them via email or social media:
Broadcast AR Functions as the ultimate branding opportunity and media space
Through the following channels:
1.) Product placement options (clothes, accessories, food and beverages etc.)
2.) Ad loops/images shown between visitor experience sections
3.) Brand logos appearing (I.) on screen, (II.) on photos and videos captured by the system and (III.) on floor stickers / stage props in the AR interaction area
4.) Branded custom AR scenes built around brand ID and specific campaigns / product launches.
Pizza Hut Example
What’s in the box?
Your Broadcast AR package contains the equipment needed to install the system to a display / sound system of your choice.
What do you need to provide?
An outline of what you will be required to provide
All the below information is a recommendation, and should be discussed with an INDE representative.
Broadcast AR can operate on any display that accepts a HDMI or VGA input
Here's a list of recommended display devices as “best practice”: