INDE’s Augmented Reality Photo Booth Brings Pikachu to 7-Eleven’s Annual Conference

After the recent success of a custom AR project with Warner Bros. at the 2018 Comic Con Brasil, the yellow creature will now appear at 7-Eleven’s annual convention in Las Vegas, Feb 6-7.

For Comic Con, INDE integrated the 3D version of Pikachu in its next-generation AR photo booth, to offer fans a unique photo opportunity with the charming, world-famous character. The AR installation supported the promotion of “Pokémon Detective Pikachu”, a movie launching in May 2019. Learn more about the project here.

With 2742 images/videos shared via email, and 2108 photos printed on site, the AR experience was a huge success, triggering numerous other HeroMirror installations bringing Pikachu to life in multiple locations.

Warner Bros. and 7-Eleven are now getting attendees of this year’s 7-Eleven franchisee conference up-close and personal with Pikachu using INDE’s HeroMirror.

Operating on a kiosk size footprint, HeroMirror offers the ultimate entertainment solution in any location with limited space size, and provides a unique immersive platform to brands seeking to revolutionise the way they engage and entertain their audience.

About INDE

One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.

As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.