WWF Canada to Host INDE's Arctic Home Augmented Reality Experience at Pandamonium in Toronto

Published: June 21, 2016

A wonderful 3D Augmented Reality experience developed by INDE, originally created for WWF and Coca-Cola’s Arctic Home campaign in Europe, will be reappearing at Pandamonium, an event hosted by WWF-Canada in Toronto on June 23, 2016. Pandamonium will take visitors on a journey of the senses through a world of dramatic contrasts, it’s both a cautionary tale and a celebration of nature’s majesty.

INDE’s big-screen AR experience is expected to create an unforgettable immersive exploration of how wildlife, nature and people can thrive together. Arctic Home lets you make a lifelike connection to a polar bear and two cubs – it’s hard to resist reaching out to touch them, or jumping back from the splash as they dive into the ocean.

WWF - Coca-Cola Arctic Home Campaign - Augmented Reality | WWF

The experience also helps raise awareness: polar bear habitat is increasingly at risk with the rapid loss of summer sea ice, used for travel, hunting and breeding. Funds raised through Pandamonium will help WWF-Canada continue to deliver its conservation goals. Over the past five years, Coca-Cola in Canada has contributed funds toward vital conservation work to ensure a viable future for polar bears through the Arctic Home campaign.