Broadcast AR Interactive
An interactive, large-screen, Live Augmented Reality experience
for BRANDS, events & more
BroadcastAR is designed to deliver individual and group Augmented Reality experiences in public environments.
It provides the ultimate and highest quality solution for brands seeking to revolutionise the way they:
As they step in front of the AR screen, visitors are immersed in a photo-realistic digital experience to meet a well-known character – a star, a hero or an idol
The system allows visitors to interact with the AR character appearing right beside them in real time, and provides visitors a photo opportunity with the character
3.) BRAND / Monetize
Branded content from the AR experience can be shared for free or monetized, allowing on-site / in-store revenue generation through photo and video sales
Adidas Tango League AR Experience
The Tango League BroadcastAR Experience, created for Adidas, allowed fans to meet and greet Real Madrid and Brasil star Marcelo at the touch of a button, using the unique affordances of Augmented Reality.
How does Broadcast AR work?
1.) Visitor steps in front of the screen
2.) Character appears on screen next to Visitor
3.) Visitor INTERACTS with the AR character
4.) photo/video opportunity with the character
5.) Shareable content generated
An introduction to how people interact with the BroadcastAR system, through the Adidas Tango League AR Experience:
1.) System plays full-screen idle video to attract visitors. Host beckons players to the activation area to show their trick to Marcelo in front of the screen/camera setup.
2.) Visitor is invited to enter camera view/footprint area, host triggers AR content intro. Marcelo AR content appears on screen next to the visitors and invites the players to start.
3.) Visitor begins tricks of their choice in front of camera, host starts recording on iPad Controller. 30-second countdown begins.
4.) As visitor completes tricks, host triggers positive/negative reactions from Marcelo during the 30-second AR experience.
5.) When countdown reaches 0, the AR experience ends. Marcelo automatically leaves camera view. Adidas branded identity slide shown on screen.
6.) Overall recorded scene, including Adidas ident, is sent to INDE's SnapShare image sharing website, accessible by visitors at pre-determined URL.
ANY character can be integrated into Broadcast AR, from athletes to celebrities, heroes and idols
People do engage with characters they know/like, in much more conventional ways... imagine adding AR to that!
Our in-house production studio – working with partners and clients such as Universal Studios, National Geographic and Adidas – can create the highest quality animated 3D and green screen (2D) characters of your choice from scratch.
See character ideas below:
The audience can interact with the AR characters Through:
1.) Looped animations – characters go through a set order of animation sequences, creating the illusion of interaction
2.) Gesture control – visitors can control the movement of characters via motion detection and gesture control systems, e.g. Kinect
3.) Experience controlled using a tablet / mobile device – different scenarios can be launched in real time during the experience
We've created several positive and negative reaction scenes that the BroadcastAR system would randomly choose
upon the host's selection within the system's remote control via an iPad.
INDE's SnapShare System Captures the greatest moments of the Visitor experience Real Time
The branded photos and videos can be:
1.) Shared on social media (Instagram, Facebook, Twitter, SnapChat)
2.) Printed onsite.
Upon finishing their Adidas Tango League AR Experience with Marcelo, visitors were encouraged to check out their brand engagement footage by either following a simple URL via their mobile browser, or by scanning a QR code that was integrated into the controller.
Visitors were then able to view their photo and video content, and download or share their Adidas branded experience on Facebook, Twitter and via email.
Broadcast AR Functions as the ultimate branding opportunity and media space
Through the following channels:
1.) Product placement options (clothes, accessories, food and beverages etc.)
2.) Ad loops/images shown between visitor experience sections
3.) Brand logos appearing (I.) on screen, (II.) on photos and videos captured by the system and (III.) on floor stickers / stage props in the AR interaction area
4.) Branded custom AR scenes built around brand ID and specific campaigns / product launches.
What's in the box?
Your Broadcast AR package contains the equipment needed to install the system to a display / sound system of your choice.
What do you need to provide?
an outline of what you will be required to provide
All the below information is a recommendation, and should be discussed with an INDE representative.
Broadcast AR can operate on any display that accepts a HDMI or VGA input
Here's a list of recommended display devices as “best practice”:
Broadcast AR connects to any display device on a dedicated footprint
The below graphic explains how each element in the BAR system is interconnected: