Broadcast AR Interactive – An interactive, large-screen Augmented Reality experience

for BRANDS, events & more


BroadcastAR is designed to deliver individual and group Augmented Reality experiences in public environments.

BroadcastAR Interactive provides the ultimate and highest quality solution for brands seeking to revolutionise the way they engage, entertain and speak to the world.

Curious about AR? Have a project or idea? Speak to us!

I'm interested in:

Broadcast AR Interactive Project Examples:

Adidas Tango League AR Experience

The Tango League BroadcastAR Experience, created for Adidas, allowed fans to meet and greet Real Madrid and Brasil star Marcelo at the touch of a button, using the unique affordances of AR…

LEARN MORE>>


Pizza Hut Super Bowl AR Experience

An interactive large-screen AR experience that allowed fans to dance with the Pittsburgh Steelers wide receiver duo – Antonio Brown and JuJu Smith-Schuster – at Super Bowl 2019 in Atlanta…

LEARN MORE>>


1.) ENGAGE

As they step in front of the AR screen, visitors are immersed in a photo-realistic digital experience to meet a well-known character – a star, a hero or an idol

2.) ENTERTAIN

The system allows visitors to interact with the AR character appearing right beside them in real time, and provides visitors a photo opportunity with the character

3.) BRAND / Monetize

Branded content from the AR experience can be shared for free or monetized, allowing on-site / in-store revenue generation through photo and video sales


How does Broadcast AR work?


1.)  Visitor steps in front of the screen   

2.) Character appears on screen next to Visitor 

3.) Visitor INTERACTS with the AR character   

4.) photo/video opportunity with the character  

5.) Shareable content generated


Character Options


 ANY character can be integrated into Broadcast AR, from athletes to celebrities, heroes and idols
 

People do engage with characters they know/like, in much more conventional ways... imagine adding AR to that!

Our in-house production studio – working with partners and clients such as Universal Studios, National Geographic and Adidas – can create the highest quality animated 3D and green screen (2D) characters of your choice from scratch.

See character ideas below:

Sample Augmented Reality characters for our BroadcastAR experience

Sample Augmented Reality characters for our BroadcastAR experience


Interactivity Options


The audience can interact with the AR characters through:
 

1.)  Looped animations – characters go through a set order of animation sequences, creating the illusion of interaction

2.) Gesture control – visitors can control the movement of characters via motion detection and gesture control systems, e.g. Kinect

3.) Experience controlled using a tablet / mobile device – different scenarios can be launched in real time during the experience


Sharing Options


INDE's SnapShare System Captures the greatest moments of the Visitor experience Real Time
 

The branded photos and videos can be:

1.) Shared on social media (Instagram, Facebook, Twitter, SnapChat)

2.) Printed onsite.


Branding Options


Broadcast AR Functions as the ultimate branding opportunity and media space

Through the following channels:
 

1.)  Product placement options (clothes, accessories, food and beverages etc.)

2.) Ad loops/images shown between visitor experience sections

3.) Brand logos appearing (I.) on screen, (II.) on photos and videos captured by the system and (III.) on floor stickers / stage props in the AR interaction area

4.) Branded custom AR scenes built around brand ID and specific campaigns / product launches.


What's in the box?


Your Broadcast AR package contains the equipment needed to install the system to a display / sound system of your choice.

Augmented_Reality_Kit.png

What do you need to provide?


An outline of what you will be required to provide

All the below information is a recommendation, and should be discussed with an INDE representative.

AR_System_Requirements.png

Broadcast AR can operate on any display that accepts a HDMI or VGA input

Here's a list of recommended display devices as “best practice”:

AR_System_Elements.png

Broadcast AR connects to any display device on a dedicated footprint

The below graphic explains how each element in the BAR system is interconnected:

AR_System_Visual_Outline.png