PRODUCTS /

AI in Fashion Retail: AR Mirror and Virtual Try-On Technology for Brands and Agencie

INDE builds AR mirror kiosks, AI virtual try-on installations, large-format BroadcastAR experiences, and MobileAR applications for fashion brands and experiential agencies running retail activations, live events, and major brand campaigns. Vyu AI Try-On Mirror puts generative AI tools and computer vision on the retail floor, giving shoppers a product interaction format that collects opt-in data and produces content they share. HeroMirror places users alongside licensed IP from sports, entertainment, film, and music, with documented activations for Visa, Disney, Warner Bros., and Adidas across live events, retail campaigns, and major brand sponsorships.

Get a Quote

AR and AI Technology Built for Fashion Retail Environments

INDE builds AR mirrors and AI try-on installations for fashion brands, experiential agencies, and direct clients across sports, entertainment, and retail. Four product lines cover the full range of deployment formats—from single-unit in-store installations to fleet-wide rollouts and major event activations:

Vyu AI Try-On Mirror

Virtual fitting room platforms are changing how fashion brands think about the retail floor, and Vyu AI is built specifically for that shift. Generative AI and computer vision try-on mirrors are built for fashion retail floors, pop-ups, and agency-led activations, where shoppers see themselves wearing a product without touching a garment, opt in to the brand's CRM, and walk away with content they can share.

HeroMirror

AR photo booths for brand activations built on IP-driven AR mirror technology give fashion brands a content-generating, data-collecting installation that performs at floor level. This AR mirror kiosk composites users with licensed IP—sports teams, entertainment characters, film, and music. Used by brands at major events, brand campaigns, and retail activations where experiential engagement and content generation are the primary objectives.

BroadcastAR

A large-format AR experience platform for retail events, venue installations, and brand activations where the physical environment and audience scale require a multi-screen or cinematic AR footprint. BroadcastAR has delivered for Universal Studios, American Express, and National Geographic across venue and event environments where audience size and physical scale made a single-unit installation impractical.

MobileAR

App-based and WebAR experiences on iOS and Android that give brands a mobile-accessible AR format, available alongside or independently of a physical installation, delivering high quality AR content through the convenience of a mobile device. MobileAR runs on a brand's existing device ecosystem without requiring proprietary hardware.

Virtual Try-On: Where AI in Fashion Retail Spend Converts

Virtual try-on is where AI in fashion retail produces direct ROI. Vyu AI Try-On Mirror is built for retail floors, pop-ups, and experiential activations where the goal is product interaction, opt-in data collection, and content that shoppers walk away with. At Oakridge Park Vancouver, Vyu AI ran activations for MaxMara, Lululemon, Thom Browne, Miu Miu, and Aritzia within a single footprint—a multi-brand retail environment where shopper engagement, content output, and CRM data collection ran simultaneously across five fashion labels. For D2C fashion brands and the agencies that build activations for them, that's the proof of format.

Get a Quote

When consider virtual fitting rooms vs. AR mirrors ask this question: what does the brand need the installation to do?

Let's talk!

AI-DRIVEN PRODUCT DISCOVERY AND DIGITAL MERCHANDISING FOR FASHION RETAIL

AI-Driven Product Discovery and Digital Merchandising for Fashion Retail

Vyu AI puts generative AI-driven product discovery on the retail floor—shoppers interact with products, generate shareable AI imagery, and feed first-party data directly into a brand's digital merchandising and commerce platform infrastructure. For fashion brands running both physical retail and fashion ecommerce, Vyu AI closes the gap between in-store product interaction and the personalized product recommendations and visual merchandising data that drive online conversion rates. The installation uses computer vision and generative AI tools, giving fashion brands a physical retail tool that delivers the same customer insights as a digital merchandising platform.

Experiential AI Activations for Fashion Brands and Agencies

HeroMirror and BroadcastAR are the products that brands and experiential agencies bring to live events, delivering campaign and major sponsorship activations. The platforms support licensed IP integration and custom content builds, and both have run for brands including Visa, Disney, Warner Bros., and Adidas across live events and experiential campaigns. Agencies spec'ing activations for fashion clients get a technology partner with documented experience across formats, venues, and brand categories—not a hardware vendor.

What Fashion Brands Gain From AI at the Point of Sale

HeroMirror and Vyu AI activations produce returns across the retail and experiential stack. Fashion brands and agencies running these installations consistently document gains across these five areas:

Conversion Rates: Virtual try-on gives shoppers a product interaction format that standard displays cannot replicate, supporting purchase decisions at the point of sale.

Inventory Management: AI-driven try-on reduces physical garment handling and fitting room demand on the retail floor.

Customer Engagement: AR mirror installations generate longer dwell time than static displays, with every interaction producing a branded, shareable output.

First-Party Data: Opt-in data collected at the installation feeds directly into a brand's CRM and commerce platform.

Shareable Content: Shoppers leave with AR-generated images they can post, putting the brand in front of audiences the activation never reached in person.

Create AI Fashion Retail Activations With INDE

INDE is the experiential AR technology company behind recognized brand activations in sports, entertainment, fashion, and retail, with a product portfolio spanning AR mirror kiosks, AI virtual try-on installations, large-format BroadcastAR experiences, and MobileAR, all built and supported in-house since 2011.

Fashion brands and experiential agencies across more than 50 countries work with INDE because the company operates as a full deployment partner, handling custom content builds, licensed IP integration, and on-site execution for clients including Visa, Disney, Adidas, Warner Bros., and Lululemon.

Get a quote today.

Frequently Asked Questions

A virtual try-on mirror uses computer vision and generative AI to overlay digital garments onto a live image of the shopper in real time, with no physical garment handling required. The installation applies AR technology to produces ai-generated images that shoppers share, and collects opt-in data that feeds directly into a brand's CRM.
AR mirror installations can be configured to collect opt-in customer data and feed it into a brand's existing CRM or e-commerce platform. This makes a physical retail or event activation a trackable, integrated part of a brand's digital marketing infrastructure.
Fashion brands measure AI retail activation ROI across dwell time, opt-in data volume, content share rate, and conversion rates rather than impressions alone. These metrics reflect the interactive nature of AR mirror installations and produce reporting that maps directly to CRM and sales outcomes.
AI mirror installations perform best in high-traffic retail formats where shopper dwell time is naturally longer—flagship stores, pop-ups, and experiential activations at live events. Multi-brand environments like Oakridge Park Vancouver, where Vyu AI ran activations for five fashion labels simultaneously, are among the highest-performing deployment contexts on record.