AR Alexander Hamilton tests your knowledge on history in Madame Tussauds Washington

Madame Tussauds in Washington joined the increasing number of museums and attractions that engage its visitors through a unique turnkey Augmented Reality (AR) solutions.

Powered by INDE’s award-winning BroadcastAR Augmented Reality software, the HeroMirror enables users to meet and engage with Alexander Hamilton. After the visitor triggers the experience through motion sensors the lifelike, three-dimensional version of the founding father asks three questions to test their knowledge on the history and presents multiple answers in “game show” style. As the experience is powered by gesture control, participants can select the right answer by lifting their left or right arm. In the final stage of the user journey, Hamilton offers the final score and the prize: users can take a digital picture with him and keep it - by printing it or sharing their experience via email.

INDE's HeroMirror has proven to be highly effective when it comes to individually engaging and entertaining large numbers of users. This project is the first kiosk-sized experience that doesn't only offer a unique photo opportunity, but also “gamification” of the user interaction.

“HeroMirror was designed to be a flexible AR platform that brought people closer to history, to entertainment, to the characters we love. Seeing it resureecting such iconic figures such as Pokemon and Alexander Hamilton is amazing to see and shows a fanastic path forward for the product and INDE alike. We always believed entertainment has a huge part to play in education and this is a great example of that.” said Alex Poulson, CEO of INDE.

The unique AR installation is permanent and it takes place next to the traditional wax figures of the other forefathers in Madame Tussauds Washington.

About INDE

One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF, and numerous others.

As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest, and Los Angeles.

Learn more about INDE's large-screen and mobile Augmented Reality experiences here.


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