INDE brings founder of Tennent’s Brewery “back to life” in a uniquely immersive experience
Creative Marketing Agency, Fore, and UK Augmented Reality developer INDE have combined to launch a next-generation photo booth for Tennent’s new interactive visitor centre in Glasgow, Scotland.
Powered by INDE’s award-winning Broadcast AR augmented reality software, Fore’s big, bold and compelling creative gives visitors the opportunity to ‘meet’ the ghost of Hugh Tennent, the brewery’s founder. The kiosk-sized photo booth also offers visitors a unique photo opportunity with him that they can share online immediately.
The mirror provides an AR experience like no other and has proven to be very effective when it comes to increasing user engagement. Within 2 months of launch, it generated over 3000 interactions, 1213 video shares, and contributed to a 70% increase in visitors.
Alex Alanson, INDE’s COO commented that “This is a fabulous, fun initiative to add colour and entertainment to the Tennent’s Wellpark Brewery Tour. We were delighted to be approached by Fore to apply our technology in this way, and the user data shows how effective it been for the customer since its installation”.
One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.
As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.
Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.