INDE’s “Goodbye Rhinos” Augmented Reality App Gets BOLD Awards Nomination
Crowdsourcing Week and H-FARM came together to organise the most innovative awards program – the BOLD Awards showcase the best in the world from innovative businesses and individuals within a diverse range of industries.
INDE’s Goodbye Rhinos Augmented Reality application, “resurrecting” the last three Northern White Rhinos has been selected as a top 5 nominee for BOLD Awards 2019 in “Crowdsourced Marketing & Advertising Campaign”. The AR app brings the world’s biggest rhino sculpture – created by Australian artists Gillie & Marc, dedicated to the memory of the Last Three – to life, to help raise critical awareness about rhino conservation and extinction.
“We received hundreds of submissions and thousands of votes from all over the world. Our judges, with category specific expertise, found that your work is extraordinary!”, said Mia Zamora on behalf of the BOLD Awards Team.
The awards will be presented at a gala event inside H-FARM, an outstanding, out-of-the-box location just outside of Venice, Italy on April 5, 2019.
UK Augmented Reality company INDE is the 2018 winner in the “Learn” category of the GREAT Innovation in Action Awards, and was recently selected for the “FT Future 100 UK”, a list of the UK’s most exciting, newsworthy and influential companies in the fast-growth space.
Crowdsourcing Week is a global platform that connects people with the latest ideas and best practices in crowdsourcing and crowd innovation globally. H-FARM is a digital platform that helps young people and new born companies to move their business into a digital way of thinking.
One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.
As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.
Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.