INDE’s Big-Screen AR System Launches at Magic Eye 3D Museum in Thailand

Magic Eye 3D Museum in Hat Yai exhibits stunning three-dimensional wall and floor paintings that are brought to life by visitors as they pose for photos, and become a key “part” of each artwork. The museum is now also home to some life-sized, animated 3D wild animals visitors can interact and take photos with, thanks to INDE’s BroadcastAR technology.


BrooadcastAR is an award-winning large-screen AR experience developed by INDE, featuring incredibly lifelike 3D characters viewers can interact with in real time. The Augmented Reality experience recently launched at Magic Eye places visitors in different AR scenes – such as “Traveller”, created for National Geographic, and “Arctic Explorer”, originally developed for BBC –, and gets them up-close and personal with giant whales, polar bears, elephants, giraffes, and other fascinating, photo-realistic 3D creatures.


Once the AR encounter – at the end of their 3D adventures – is over, people can view and share the amazing AR snapshots automatically taken by the system on a dedicated micro-site with INDE’s SnapShare solution, integrated in BroadcastAR.

About INDE

One of the first projects for the UK-based company was developing a large-screen AR experience for National Geographic in 2011. Since then, INDE has become a fully integrated Augmented Reality product developer, with more than 200 mobile, kiosk and big-screen AR systems deployed worldwide. Its client roster includes for The Smithsonian Institution, The BBC, NBC Universal, 20th Century Fox, WWF and numerous others.

As an increasing number of institutions and companies in entertainment, education, retail and commercial solutions are looking at innovative ways to provide unforgettable experiences to their customers and audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to inform, engage, educate and entertain in an entirely new way.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.