INDE’s Big-Screen AR System Launches at Magic Eye 3D Museum in Thailand

Magic Eye 3D Museum in Hat Yai exhibits stunning three-dimensional wall and floor paintings that are brought to life by visitors as they pose for photos, and become a key “part” of each artwork. The museum is now also home to some life-sized, animated 3D wild animals visitors can interact and take photos with, thanks to INDE’s BroadcastAR technology.


BrooadcastAR is an award-winning large-screen AR experience developed by INDE, featuring incredibly lifelike 3D characters viewers can interact with in real time. The Augmented Reality experience recently launched at Magic Eye places visitors in different AR scenes – such as “Traveller”, created for National Geographic, and “Arctic Explorer”, originally developed for BBC –, and gets them up-close and personal with giant whales, polar bears, elephants, giraffes, and other fascinating, photo-realistic 3D creatures.


Once the AR encounter – at the end of their 3D adventures – is over, people can view and share the amazing AR snapshots automatically taken by the system on a dedicated micro-site with INDE’s SnapShare solution, integrated in BroadcastAR.

As an increasing number of institutions and companies in education and entertainment are looking at innovative ways to provide unforgettable experiences to their audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain in a unique way.

INDE has already put life-sized digital dinosaurs, whales and jaguars into museums, zoos, theme parks and shopping centres worldwide.

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.