Melbourne Zoo to Host INDE’s 3D Augmented Reality Animals

September 7, 2018 — INDE and Melbourne Zoo are proud to anounce that its “Air, Land & Sea” large-screen AR experience is to accompany National Geographic’s “50 Greatest Wildlife Photographs” exhibition at Melbourne Zoo’s historic Carousel Park.

To celebrate the world debut of the photo exhibition – featuring captivating images from some of National Geographic’s most iconic photographers – Melbourne Zoo is running a range of activities for their members and visitors. One of the special attractions is BroadcastAR, an Augmented Reality experience that will get people up-close and personal with life-sized animated 3D animals – from Africa to the Arctic – in an immersive, interactive giant-screen setup.

"Air, Land & Sea" AR experience at Melbourne Zoo

As they step in front of the Augmented Reality screen, viewers will be instantly immersed in breathtaking photo-realistic wildlife scenes, and surrounded by some iconic wild animals from around the world, which they can observe and interact with.

Alex Poulson, INDE’s CEO said: “Since our first development for National Geographic, the natural world and the digital representation of it have played a key role in our growth. In our exploration of technology we see AR as a key tool in the armoury of conservation, bringing issues around animal welfare to life for a new generation. While never a replacement, we saw AR as a brilliant addition to the zoo experience offering a perfect combination of real world experience with digital discovery.”

Besides the AR show, the zoo will also host a photography competition, encouraging visitors to submit their best photos of Melbourne Zoo animals, and a hands-on experience that will allow kids to dress up as a National Geographic photographer and create their own wildlife photo shoot.

“Our hope is that, after viewing these stunning images and connecting with the wildlife at Melbourne Zoo, visitors will be compelled to remember that all animals deserve our greatest respect, awe and preservation,” said Melbourne Zoo Director Kevin Tanner.

The Melbourne Zoo was opened to the public in 1895. It is not only the oldest zoo in Australia, but also the third oldest in the world.

Augmented Reality company INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

Learn more about INDE’s large-screen and mobile AR experiences here.

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