AUGMENTED REALITY ADVENTURE BY INDE OPENS AT CHILDREN’S EDUTAINMENT CENTRE KIDZANIA IN JEDDAH
August 4, 2017 — KidZania Jeddah, where children can discover, explore and learn about the adult world through various playful activities in a kid-sized city, has launched its latest interactive attraction – an award-winning Augmented Reality experience developed by INDE.
The BroadcastAR experience features 3D wild animals that viewers instantly find themselves right next to, as they step in front of the AR screen. Kids are immersed in breathtaking scenes as they interact with photo-realistic natural world content. They can tease a leopard, get splashed by a whale and are approached by life-size dinosaurs from the Jurassic. The best moments of the AR experience are automatically captured by the system, so they can be shared on social media.
One of the main characteristics of this Augmented Reality encounter is what KidZania also considers a key element of its concept: the ability to entertain children within an educational context. The educational potential of fun is an essential building block of INDE’s AR-based products and experiences.
Alex Poulson, INDE’s CEO said: “What we are building using AR is a new way to educate people about history, about the natural world, and about everything they ever dreamt of experiencing but never could. Augmented Reality is not a technology; it’s a teleportation machine. It’s bringing back the extinct and then learning about out why they’re gone. It’s touching wild animals and learning about the fragile environment and our impact on it. It’s about recreating situations and environments that train, educate, inform and entertain by experiencing them first-hand.”
Large-screen AR experiences by INDE, installed in more than 100 locations worldwide.
As an increasing number of institutions and companies in education and entertainment are looking at innovative ways to provide unforgettable experiences to their audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain in a unique way.
UK company INDE has already put life-sized digital dinosaurs, whales and jaguars into museums, zoos, theme parks and shopping centres worldwide.
Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.
INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 the company has developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands. Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world.
Under the banner of Experience Engineering, INDE’s products and experiences endeavour to create deeper, more engaging interaction and integration between people and three dimensional digital content. INDE aims to transition its knowledge, 3D content, intellectual property and worldwide client base to the mainstream adoption of Wearable Glass Augmented Reality and Mixed Reality devices in entertainment and education.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.
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