August 31, 2017 — Multiplex chain INOX, a pioneer in adopting the latest technologies, adds INDE’s cutting-edge 3D Augmented Reality experiences to its recently launched multiplexes in Mumbai:  India’s first Laserplex at CR2 mall, and the country’s first 7-Star experience at R-City mall.

Large-screen AR installations "Back to the Jurassic" and "Traveller" provide a unique immersive experience to cinema-goers by getting them up-close and personal with a photo-realistic 3D leopard, rhino, dolphin, and life-sized dinosaurs from the Jurassic. People can pose with their favourite characters and then browse through snapshots of them generated by INDE’s AR system.

One of the permanent homes of the T-Rex and Raptors, who appear side by side with people on a giant screen, is Universal Studios in Orlando:

Back to the Jurassic and Traveller have given millions of zoo, museum, theme park and shopping mall visitors the opportunity to pet a leopard, meet life-sized dinosaurs and get splashed by dolphins in hundreds of locations worldwide.

Traveller, INDE’s multi-award winning AR experience created for National Geographic

INOX has established a strong presence in the cinema exhibition industry, it currently operates 119 multiplexes and 476 screens in 58 cities across India. They are the first multiplex chain to launch a large-screen AR experience in Asia.

As an increasing number of institutions and companies in education and entertainment are looking at innovative ways to provide unforgettable experiences to their audiences, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain audiences of all ages

Learn more about INDE’s large-screen and mobile Augmented Reality experiences here.

About INDE

INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 the company has developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands. Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world.

Under the banner of Experience Engineering, INDE’s products and experiences endeavour to create deeper, more engaging interaction and integration between people and three dimensional digital content. INDE aims to transition its knowledge, 3D content, intellectual property and worldwide client base to the mainstream adoption of Wearable Glass Augmented Reality and Mixed Reality devices in entertainment and education.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

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