June 23, 2017 — Back to the Jurassic, a cinematic Augmented Reality experience developed by UK company INDE, launches as one of the highlights at Expo Dino World in Brussels, a new blockbuster exhibition with over 60 animated lifelike dinosaurs.

INDE’s world-famous Jurassic-themed AR content, including some of the most realistic animated 3D dinosaurs ever created, takes expo visitors 65 million years back in time, to a world where some truly fascinating creatures ruled the planet. INDE’s large-screen AR system allows viewers to stand side by side with life-size digital dinosaurs such as a giant T-Rex, a pack of raptors and an iguanodon, numerous skeletons of which were unearthed in Belgium, at the end of the 19th century.  The greatest moments of this unique AR dinosaur encounter are automatically captured by the system so they can be easily shared with others.

Alex Poulson, INDE’s CEO said: “What we are building using AR is a new way to educate people about history, about the natural world, and about everything they ever dreamt of experiencing but never could. Augmented Reality is not a technology, it’s a teleportation machine. It’s bringing back the extinct and then learning about out why they’re gone. It’s touching wild animals and learning about the fragile environment and our impact on it. It’s about recreating situations and environments that train, educate, inform and entertain by experiencing them first-hand.”

INDE’s BroadcastAR system has already given millions of people the unique opportunity to pet a leopard, meet a life-sized T-Rex, and get splashed by orcas and dolphins in hundreds of education, entertainment and marketing spaces and events worldwide.

Learn more about INDE’s big-screen Augmented Reality experiences here.

About INDE

INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 the company has developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands. Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world.

Under the banner of Experience Engineering, INDE’s products and experiences endeavour to create deeper, more engaging interaction and integration between people and three dimensional digital content. INDE aims to transition its knowledge, 3D content, intellectual property and worldwide client base to the mainstream adoption of Wearable Glass Augmented Reality and Mixed Reality devices in entertainment and education.

INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.

Contact INDE

New Business:

Download Press Kit