EXHIBIT BOOTH USING AUGMENTED REALITY DRAWS HUGE ATTENTION AT THE ASCO ANNUAL MEETING
June 20, 2017 — One of INDE’s latest custom Augmented Reality developments, getting viewers up-close and personal with a life-size, photorealistic 3D water bull, debuted at the ASCO (American Society of Clinical Oncology) Annual Meeting held in Chicago, Illinois in June 2017. The event brings together more than 30,000 oncology professionals from around the world.
The unique large-screen AR experience, created for Exelixis – a biopharmaceutical company focused on developing and commercializing small molecule therapies to improve the treatment of cancer – kept the company’s exhibit booth busy for the entire duration of the event, using the power of immersive entertainment.
As an increasing number of companies are looking at innovative ways to take customer engagement to the next level, Augmented Reality has become one of the most sought-after technologies today, due to its ability to engage, educate and entertain in a unique and highly efficient way. INDE’s BroadcastAR system has already given millions of people the unique opportunity to pet a leopard, meet a life-sized T-Rex, and get splashed by orcas and dolphins in hundreds of education, entertainment and marketing spaces and events worldwide.
Learn more about INDE’s big-screen Augmented Reality experiences here.
INDE creates products and experiences that inspire, entertain, inform and educate using Augmented Reality and Computer Vision. Since 2011 the company has developed location-based and mobile products and experiences in over 40 countries for the world’s leading entertainment and education brands. Companies and institutions such as National Geographic, The Smithsonian Institution, BBC, Universal, 20th Century Fox, WWF and numerous others have chosen INDE to reimagine how they speak to the world.
Under the banner of Experience Engineering, INDE’s products and experiences endeavour to create deeper, more engaging interaction and integration between people and three dimensional digital content. INDE aims to transition its knowledge, 3D content, intellectual property and worldwide client base to the mainstream adoption of Wearable Glass Augmented Reality and Mixed Reality devices in entertainment and education.
INDE currently operates offices in the United Kingdom, Hong Kong, Budapest and Los Angeles.
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