THE NEW GENERATION OF INDE'S AUGMENTED REALITY EXPERIENCES LAUNCHES AT THE SWEDISH NATIONAL MUSEUM OF SCIENCE AND TECHNOLOGY
March 9, 2017 — With 6 years of experience in building Augmented Reality experiences, more than 100 AR installations worldwide and millions of people entertained, INDE is taking technology-based edutainment to the next level. 2017 sees the launch of its first fully interactive AR system custom-built for Tekniska Museet, the Swedish National Museum of Science and Technology in Stockholm.
Besides simply immersing people in incredibly realistic digital environments, BroadcastAR 2.0 also features live interaction, allowing viewers to control the movement of characters on a large screen. This new level of interactivity and enhanced 3D content quality are making user experience more realistic than ever, and the greatest moments are automatically captured by the system so they can be easily shared with others.
Alex Poulson, INDE’s CEO said: “We’re very proud to be launching BroadcastAR 2.0 to the masses. As pioneers in the AR space we’ve always tried to push the boundaries of how institutions worldwide entertain and educate, and BAR 2.0 promises to take it all to the next level. In equal parts interactive, immersive, educational and entertaining, we hope that Tekniska and its visitors love the experience as much as we loved building it all out for them.”
“Nobody can be left indifferent before the huge impact and presence of digital development in our daily life, and we want to be the hub who offers inspiring experiences to our audience”, said Min-Jung Jonsson, Head of Creative Development at tekniska museet.
With the launch of the fully interactive version of big-screen Augmented Reality experiences, now available worldwide, award-winning UK company INDE provides a next-generation tool to museums, science centres, zoos, theme parks, shopping centres and other education, entertainment and marketing spaces and events to engage, educate and entertain their audiences in a brand new and unique way.
The National Museum of Science and Technology is Sweden’s biggest museum of technology. Since its start in 1936, the museum has received millions of children and adults curious to see, feel, touch and understand technology
Since 2011 INDE has built AR systems worldwide for clients such as National Geographic, Smithsonian Institution, Beijing Aquarium, Universal Studios, BBC, 20th Century Fox and Coca-Cola.