Hero Mirror

A next-generation Augmented Reality photo booth for brands, events and more

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Operating on a kiosk size footprint, HeroMirror offers the ultimate entertainment solution in any location with limited space size, and is ideal for brands seeking to revolutionise the way they...

1.) ...engage

As they step in front of the HeroMirror, visitors are immersed in a photo-realistic digital experience to meet a well-known character – a star, a hero or an idol

2.) ...entertain

The system allows visitors to interact with the AR character appearing right beside them in real time, and provides visitors a photo opportunity with the character

3.) ...brand or monetize

Branded content from the AR experience can be shared for free or monetized, allowing on-site / in-store revenue generation through photo and video sales


Learn more about hero mirror


Project Example

“the incredible quiz with alexander hamilton” Hero Mirror AR Experience

@ Madame Tussauds Washington

HeroMirror has proven to be effective, when it comes to engaging and and entertaining large audiences, however this is our very first kiosk-sized experience that isn't only offer a unique photo opportunity, but also has a gamification element in it: users can choose the right answers by lifting their left our right arm

An easy-to-use interaction method is necessary when it comes to AR experiences, however the majority of these solutions rely on expensive additional hardware, such as Kinect or Real Sense. Our R&D team came up with a real-time gesture control method that relies on deep learning and uses only a conventional camera without any depth-sensing ability.

The permanent AR installation takes place next to the traditional wax figures of the other forefathers in Madame Tussauds Washington.

 

Steps of “the incredible quiz with Alexander Hamilton” Hero Mirror AR experience

1st step:   Choosing a language

1st step:
Choosing a language

2nd step:   Calibartion

2nd step:
Calibartion

3rd step:   The HeroMirror presents multiple answers in a game show style

3rd step:
The HeroMirror presents multiple answers in a game show style

4th step:   Participants can select the right answer by lifting their left or right arm

4th step:
Participants can select the right answer by lifting their left or right arm

5th step:  After Hamilton presents the final score users can take a digital picture with him

5th step:
After Hamilton presents the final score users can take a digital picture with him

6th step:  Visitors can pick their favourite picture and print it…

6th step:
Visitors can pick their favourite picture and print it…

7th step:  …or they can email it to themself…

7th step:
…or they can email it to themself…

8th step:  …or scan the QR code with their smart phone and download it instantly.

8th step:
…or scan the QR code with their smart phone and download it instantly.


ANY CHARACTER CAN BE INTEGRATED INTO HERO MIRROR, FROM ATHLETES TO CELEBRITIES, HEROES AND IDOLS

People do engage with characters they know/like, in much more conventional ways... imagine adding AR to that!

Our in-house production studio – working with partners and clients such as Universal Studios, National Geographic and Adidas – can create the highest quality animated 3D and green screen (2D) characters of your choice from scratch.

See character ideas below:


Branding options

HERO MIRROR FUNCTIONS AS THE ULTIMATE BRANDING OPPORTUNITY AND MEDIA SPACE

THROUGH THE FOLLOWING CHANNELS:

  1. Product placement options (clothes, accessories, food and beverages etc.)

  2. Ad loops/images shown between visitor experience sections

  3. Brand logos appearing (I.) on screen, (II.) on photos and videos captured by the system

  4. Branded custom AR scenes built around brand ID and specific campaigns / product launches


Technical specs

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CURIOUS ABOUT AR? HAVE A PROJECT OR IDEA? GET IN TOUCH WITH US!

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