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social media AR filters

How to Run an Instagram AR Filter Campaign

How to Run an Instagram AR Filter Campaign

Given that Instagram only fully opened the platform to branded AR filters in mid-August, most marketers haven’t yet had the opportunity to work with social media AR. Understanding how to launch an effective campaign and measure their ROI can be a challenge, so helping brand partners develop a strategy to effectively deploy their experiences on Instagram and Snapchat is a key focus for our partner AccessAR.