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Virtual Fitting Room Installations for Fashion Brands and Agencies
Meet Vyu AI.
Plug & Play, AI-enabled, Instant Try-On.
Bring your collection to life with Vyu AI, a smart mirror that instantly places customers in photo-real imagery of any garment, powered by advanced generative AI, computer vision and augmented reality.
Enterprise retailers and experiential agencies evaluating digital fitting room technology prioritize two outcomes: reducing return rates and driving conversion at point of sale. The Vyu AI Try-On Mirror delivers both, deployed on store floors, in store windows, at touring pop-ups, and at outdoor media spaces. Brands running the platform pair personalized promotion with a single-click try-on to increase conversion and reduce returns, managed centrally across every deployment.
Wear it
What a Virtual Fitting Room Does
A virtual fitting room uses augmented reality and computer vision to render garments onto a shopper's body in real time, accounting for body shape, movement, and fabric behavior that no size chart or product image can replicate.
For enterprise retailers and experiential agencies, it does more than replace the physical dressing room: it also generates session data and branded, shareable output as CRM-connected content. Return rate reduction and conversion at the point of sale are the outcomes buyers weigh most heavily when evaluating the technology.
Vyu AI Try-On Mirror: The Enterprise Virtual Fitting Room
The Vyu AI Try-On Mirror performs across a full product catalog, not only hero SKUs, accounting for body type, fabric drape, and complete outfit layering without manual shopper input.
At Oakridge Park Vancouver, five brands, including MaxMara, Lululemon, Thom Browne, Miu Miu, and Aritzia, deployed Vyu AI in a single center, each running the platform across its own product lines and customer base. The same augmented reality and computer vision platform runs regardless of format, from a single flagship mirror to a multi-location rollout.
When deciding between digital fitting rooms vs. AR mirrors, the activation environment, traffic volume, and content output requirements determine the right fit.
Make Your Customer the Star
Your customer becomes your model in a single click.
With a single tap, Vyu AI captures the customer's pose and body shape, generates high-resolution images of them wearing selected looks, and delivers more outfit options directly to their inbox.
That makes the customer the model, giving a brand's marketing team a personalized asset to re-market with seasonal refreshes, new products, and future campaigns, whether the shopper returns in person or through the brand's online store. The on-screen interface and look collection can be tailored to a brand's own styling and branding.
How the Virtual Fitting Room Experience Works:
Vyu AI guides a shopper through a full virtual fitting room session: body detection, outfit selection, and content output, with no manual size input. Touch or mobile controls keep the experience accessible, letting a shopper start the session and position for their photo in seconds. The session breaks into three stages:
Body detection and mapping
Computer vision maps the shopper's body type and dimensions, giving the artificial intelligence the accuracy it needs to render garments with a correct fit from the first try-on. The shopper then selects from hundreds of curated looks and styles without leaving the mirror.
Garment overlay and switching
Shoppers browse and switch complete looks through an on-screen interface, with fit adjusting automatically to their mapped body shape. Switching from a tailored blazer to a relaxed knit still renders correctly with fabric simulation, no need to reset the session. The full styling process, from photo to preview, takes about 20 seconds.
Content capture and CRM integration
The session closes with a branded photo or short video, formatted for social sharing and compatible with a brand's CRM and digital marketing workflows, sent directly to the shopper's inbox with additional outfit options. That output turns a single try-on into owned content, a trackable marketing touchpoint, and a direct line for personalized follow-up and future campaigns.
Touch or mobile controlled for accessibility and ease
of use.
User initiates experience, then positions themselves for their photo.
User selects from 100s of curated looks or styles.
How it works?
Vyu generates a photo of the user wearing the selected outfit.
The final image and additional looks are sent to their inbox.
The Virtual Fitting Room Partner Brands Come Back To
Augmented reality and computer vision installations have run across more than 50 countries since 2011, for clients including Disney, Adidas, Coca-Cola, and Lululemon. The Vyu AI Try-On Mirror carries that production expertise into fashion retail, with fit rendering, workflow integration, content output, and on-site logistics configured and tested before every activation:
Proven Deployment Scale: AR and computer vision installations run across more than 50 countries for globally recognized brands and properties.
Production-Ready Technology: Fit rendering, workflow integration, and content output are configured and tested before an activation goes live.
Fashion Retail Track Record: MaxMara, Lululemon, Thom Browne, Miu Miu, and Aritzia deployed Vyu AI at Oakridge Park, Vancouver, in a single center across five brand environments.
Full-Lifecycle Partnership: On-site logistics, content workflows, and digital marketing integration are handled by the same team that built the technology.
Frequently Asked Questions:
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A virtual fitting room uses augmented reality and computer vision to render garments onto a shopper’s body in real time, accounting for body shape, movement, and fabric behavior. The Vyu AI Try-On Mirror delivers this for enterprise fashion retailers, generating branded content and session data tied to digital marketing workflows alongside the try-on.
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The Vyu AI Try-On Mirror is built to reduce return rates by giving shoppers an accurate read on fit before they buy. It renders garments against a shopper’s mapped body type, replacing the size charts and guesswork that drive post-purchase returns in both online shopping and in-store retail.
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The Vyu AI Try-On Mirror integrates with a brand's existing CRM, converting each session into a trackable marketing touchpoint tied to digital workflows. It is configured for CRM compatibility before deployment, so session data connects directly to a brand's existing setup.
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The Vyu AI Try-On Mirror can be installed in-store, at pop-ups, in showrooms, or at live events. It mounts to a wall or stands as a kiosk, so the same hardware fits a permanent flagship installation or a short-run touring activation.
Real Looks. Real Engagement. Real Leads.
Fits your space, Fits your brand.
Wall-mounted or kiosk, ready to deploy anywhere. 24/7.
VyuAI’s sleek hardware and intuitive interface makes it ideal for retail stores, events, pop-ups, and showrooms. From launch to lookbook in seconds, Vyu AI digitizes physical space instantly.
Build Your Virtual Fitting Room With Indestry
Indestry has deployed AR and computer vision installations across 50+ countries since 2011, powering Vyu AI for leading fashion retailers. Contact us today.
Bring Vyu AI to your brand now.
“INDE’s creative insight, combined with their great technical acumen, made them the perfect partner for us”.
Stuart Claxton - Guinness World Records