PROJECTS/
SEGA HeroMirror Augmented Reality Experience
SEGA Supercharges 2022 Anime Expo Experience with Augmented Reality Kiosks
Overview
SEGA Corporation, the legendary Japanese video game and entertainment company commissioned leading Augmented Reality developer, INDE to bring SEGA's 2022 Anime Expo booth experience to the next level via a unique Augmented Reality activation.
SEGA is currently promoting the release of the iconic RPG game, Soul Hackers 2, featuring powerful characters, such as Ringo and Figue in Cyberpunk Japan.
LOCATION:
Anime Expo, Los Angeles
CLIENT:
SEGA Corporation
FOOTPRINT:
6 feet x 3 feet
AR SETUP:
HeroMirror AR Kiosk by INDE
Solution
INDE's Augmented Reality Studio created a bespoke Augmented Reality mirror experience that allows fans to meet and interact with Ringo, the star of the game.
The unique moments are captured automatically by the HeroMirror AR Kiosk, so fans can safely and instantly share the SEGA-branded images and videos with their friends on social media.
Deliverables:
HeroMirror AR Kiosk (Hardware / AR Software).
AR Content Design / Integration (SEGA Branded).
Audience Analytics (HeroMirror PRO Data Dashboard).
Branded Image / Video Sharing Service.
Shipping, Installation, Support & Warranty.
Impact
1. Significantly increased booth traffic and visitor engagement.
2. Outstanding guest experience powered by AR and Mixed Reality technology.
3. Next-generation AR photo booth experience.
4. Promoted the Soul Hackers 2 game release and character IP onsite and on social media.
5. Incentivised social shares.
