Nissan Lights up Formula E with HeroMirror AR Experience
How Nissan blends racing thrills with cutting-edge AR experiences
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Fact Sheet
Client
Nissan Motorsport's Formula E Team
Location
Formula E fan engagement zones across Europe
AR Setup
HeroMirror Augmented
Reality Kiosks by INDE
Project Type
2023-24 Formula E Championship
Featured Drivers
Norman Nato and Sacha Fenestraz
Impact
1
Supercharged Fan Experience: Nissan's HeroMirror kiosks captivates fans and potential customers to illustrate the excitement of racing with future mobility technology.
2
Unique Interactions with Formula E Stars: AR meet-ups with Norman Nato and Sacha Fenestraz boosted Nissan Formula E team's popularity.
4
Engagement Reach: The Nissan exhibit drew widespread attention across Europe, marked by high interaction and social media sharing rates.
5
Memorable Encounters: Designed for shareability, each AR moment left a lasting impression, improving the event's reach..
Experience
Nissan's customer engagement activation for the 2023 Formula E Championship included a touring exhibit focusing on clean energy which was voted as the fans favourite in nine countries, including Mexico, where the season 10 opener took place.
In a strategic move to captivate its future-focused fanbase, Nissan's Formula E Team partnered with INDE to introduce the HeroMirror AR kiosks across the championship's European and Mexican legs. This initiative underscored Nissan's dedication to electric mobility and sustainable innovation, engaging fans with this immersive AR experience.
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Nissan Formula E x HeroMirror by INDE:
The HeroMirror AR kiosks, stationed in Nissan's fan engagement zones, allowed fans and potential customers to interact onsite with Formula E stars Norman Nato and Sacha Fenestraz in Augmented Reality. This unique interaction not only brought fans closer to their racing heroes but also aligned with Nissan's vision of bridging the gap between electric automotive technology and motorsport enthusiasm.
The Virtual Allianz E-Village became a pivotal component of Nissan's fan engagement strategy. The HeroMirror AR experience played a significant role, enabling fans to connect with the excitement of Formula E in a safe, innovative manner.
Deliverables
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Deployment within Formula E fan engagement zones.
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AR Hardware and Software.
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Custom Branded with featured Nissan Formula E Drivers.
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Delivered via online dashboard.
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For fans to spread their experiences across social media.
